2021

Year

Introduction While Big Data has been much hyped as a new way to help organizations meet their customer needs and desires; another equally important advance has been the application of behavioural science – new knowledge from psychology, behavioural economics, neuroscience, and sociology – for the understanding of how customers think and act. Behavioural science is...
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His insights on CBDCs:  Digital currencies are increasingly becoming popular as the cryptocurrencies like Bitcoin and Ethereum created the demand in the last five to six years.  The new RBI Deputy Governor, Shri.T.Rabi Sanker, conveyed about introducing CBDC in a phased manner in the country.CBDCs are legal tenders in contrast with illegal cryptocurrencies.  RBI’s CBDC...
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