Introduction
While Big Data has been much hyped as a new way to help organizations meet their customer needs and desires; another equally important advance has been the application of behavioural science – new knowledge from psychology, behavioural economics, neuroscience, and sociology – for the understanding of how customers think and act.
Behavioural science is a discipline, which is deeply rooted in a collaborative way of thinking and finding solutions. Many international organizations have started adding the field of behavioural science in their existing operations driven by necessity. It is imperative for the PSEs also to integrate these ideas in to their decision-making process to effectively compete in this global environment.
Content
- Public sector and regulatory challenges in behavioural change
- The looming challenge of the gig-economy for the public sector
- Unpacking human decision making – the emerging evidence of emotions
- Cognitive biases and business intelligence
- Psychology and cognitive process learning from the lab and naturalistic settings
- Experimentation with Open-source intelligence (eg. video, images, and audio)
- Learning from professionals in the workplace – Impression management and communications interventions
- Big data and behavioural computing /technologies
- New approaches to welfare analysis using big data – the New Zealand story
- Handling emergent crises in the public sector – Behavioural lessons from Covid-19
Objectives
- To manage behavioural biases in your enterprise
- To improve judgments and decision making in the public sector
- To develop tactics and strategies for debiasing decision making
Pedagogy
This immersive online program will enrich your learning by providing hands-on exercises, using real company data, contemporary case studies, and technology demonstrations. We also provide a behavioural framework and tools to make you a better professional and ultimately improve your decision-making.
Target Group
This course is designed for working professions engaged in the field of corporate finance at public sector enterprises, officers of public sector banks, business owners, project managers, heads of divisions/functions, and other prospective participants including research analysts, researchers from academia, and academics.
Delivery Mode
The entire program will be delivered through online mode only.
| Date : | 8th, 9th and 10th December, 2021 |
| Time : | 10.30 am – 01.30 pm |
| Registration Fee : | Rs. 9000 +18% GST |
Payment should be made through DD drawn in favor of INSTITUTE OF PUBLIC ENTERPRISE payable at Hyderabad. Payments can also be made online to the details given below:
| Bank Account Name: | INSTITUTE OF PUBLIC ENTERPRISE |
| PAN No.: | AAATI1377G |
| Bank A/c No.: | 52198 267621 |
| IFSC Code: | SBIN0020071 |
| MICR Code: | 500002342 |
| Programme Duration: | 3 days; 3 hours each |
About Brain Value Pty Ltd
Brain Value Pty Ltd provides training to companies who are interested in developing a deeper understanding of how behavioural sciences can be used to improve their businesses and decision-making. Brain Value studies human behaviour with a high variety of sensors and data stream combinations. This allows them to deliver high-quality insights through workshops and in-house training for you. They help firms in their end-to-end scoping of issues, designing in-house research studies, apply best practices, analyze results, generate insights and presentation of findings through workshops. This will help you to innovate your processes, products or services. www.brainvalue.com.au
About Institute of Public Enterprise
The Institute of Public Enterprise (IPE) was established in 1964 as a not-for-profit institution, with the initiative of Shri S S Khera, the then Cabinet Secretary, Government of India. IPE’s forte has traditionally been its holistic approach to the systematic and sustained study of issues relevant to Public Enterprise Policy. Widening its focus of work over the years, however, IPE has emerged in recent years as an institution of excellence in executive training, consulting and management education with a balanced focus on both private and public sector enterprises.
The Institution has an eminent Board of Governors comprising renowned senior Government officials, policymakers, industry captains, venture capital & start-up promoters. Board is led by President Sri K Madhava Rao, IAS (Retd.), who is a former Chief Secretary and Election Commissioner, Government of Andhra Pradesh (combined). Prof Nathan Subramanian, an able administrator with varied international experience in academia and industry, is presently the Director of IPE. With a multi-disciplinary team of around fifty full-time faculty members and access to globally distributed resource persons in diverse areas of management and public policy, IPE stands out today as a one-stop provider of management development services.
Resource Persons
Dr Suresh Sood, Director (Brain Value Pty Ltd)
Suresh is one of Australia’s foremost experts in Big Data and Machine Learning, applying his knowledge in diverse fields from financial services to social media marketing. He is currently focusing his interests towards applying Natural Language Processing and Artificial Intelligence in the beautification of content and the understanding of human behaviour.
He graduated in physics from London University and received a MBA and PhD from the University of Technology, Sydney, where he also has provided thought leadership in the development of the Master of Data Science and Innovation program.
Dr Andreas Hellmann, Director (Brain Value Pty Ltd)
Andreas is an expert in interdisciplinary research adopting innovative technologies, such as eye-tracking, advanced brain monitoring, virtual reality and cognitive assessment technologies, to enhance the comparability and quality of accounting information for decision-making.
He is a Chartered Accountant, holds a PhD from Macquarie University, Sydney, and is Associate Editor of the Journal of Behavioral and Experimental Finance. Andreas publishes extensively in leading international journals and is the co-author of a best-selling accounting textbook.
Dr Lawrence Ang, Director (Brain Value Pty Ltd)
Lawrence is a marketing expert who has worked on a diverse range of marketing projects, including advertising pretesting, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation, and customer satisfaction. He has research interests in advertising effectiveness, media studies, customer relationship management, and consumer behaviour.
He has a first-class honours in psychology and holds a PhD from the Australian Graduate School of Management. He also teaches on executive MBA programs, and conducts in-house training for corporations.
Dr. Mousumi Singha Mahapatra, Assistant Professor, IPE
Email: mousumi@ipeindia.org
Dr. Mousumi Singha Mahapatra is working as an Assistant Professor in Institute of Public Enterprise (IPE), Hyderabad. She has completed her PhD from National Institute of Technology (NIT), Durgapur, West Bengal, in the area of behavioral finance and personal financial planning. She has been awarded fellowship from Indian Council of Social Science Research (ICSSR) for pursuing her PhD and also a UGC-NET qualified professional with MBA in finance and MA in economics. She has more than nine years of teaching and research experience. Her broad area of research interests include behavioral finance, consumer finance, personal financial planning and financial well-being and she publishes her research papers in different national and international journals. She has received best paper award in different national and an international conference.
For further information contact:
| Dr. Mousumi Singha Mahapatra Assistant Professor Institute of Public Enterprise Osmania University Campus Hyderabad – 500 007 Mobile: 9440360791 Email ID: mousumi@ipeindia.org |
Mr. P. Chandra Sekhar I/c-Training Division Institute of Public Enterprise Osmania University Campus Hyderabad – 500 007 Mobile: 9391932101; Fax: 040-27095478 Email ID: pchandrasekhar@ipeindia.org /sekhar88@gmail.com |