Behavioural Business Decision Making Lab powered by Brain Value and IPE

IPE India > Behavioural Business Decision Making Lab powered by Brain Value and IPE

Discover the power of behavioural sciences to enhance decision making in business and public sector enterprises. The Behavioural Business Decision Making Lab powered by Brain Value and IPE is designed for working professionals, business owners, project managers, and other prospective participants who want to improve their decision making process and outcomes.

Improve decision-making with biometric data.

Make better decisions faster with the power of biometric data. With our behavioural business decision making lab, you can conduct experiments and track performance using a range of biometric sensors. Get insights into your own behavioural and develop the skills to make better decisions in any context.

Make Smarter Decisions with Behavioural Sciences.

Make smarter decisions with the help of behavioural sciences. Understand biases and assumptions that may be undermining the efficiency of your team and build better decision making skills that will lead to success. Get ahead in the game with Behavioural Business Decision Making Lab powered by Brain Value and IPE.

Maximize value with improved processes.

Don’t let decisions be made in a vacuum. Leverage behavioural sciences to create and improve processes for maximum value. With the Behavioural Business Decision Making Lab powered by Brain Value and IPE, you can stay ahead of the curve and make better decisions for the future.

Lab Advisory Group:

Dr Suresh Sood, Director (Brain Value Pty Ltd)
Suresh is one of Australia’s foremost experts in Big Data and Machine Learning, applying his knowledge in diverse fields from financial services to social media marketing. He is currently focusing his interests towards applying Natural Language Processing and Artificial Intelligence in the beautification of content and the understanding of human behaviour.

He graduated in physics from London University and received a MBA and PhD from the University of Technology, Sydney, where he also has provided thought leadership in the development of the Master of Data Science and Innovation program.

Dr Andreas Hellmann, Director (Brain Value Pty Ltd)
Andreas is an expert in interdisciplinary research adopting innovative technologies, such as eye-tracking, advanced brain monitoring, virtual reality and cognitive assessment technologies, to enhance the comparability and quality of accounting information for decision-making.

He is a Chartered Accountant, holds a PhD from Macquarie University, Sydney, and is Associate Editor of the Journal of Behavioral and Experimental Finance. Andreas publishes extensively in leading international journals and is the co-author of a best-selling accounting textbook.

Dr Lawrence Ang, Director (Brain Value Pty Ltd)
Lawrence is a marketing expert who has worked on a diverse range of marketing projects, including advertising pretesting, campaign tracking, pricing, brand health assessment, market sizing, new product evaluation, and customer satisfaction. He has research interests in advertising effectiveness, media studies, customer relationship management, and consumer behaviour.

He has a first-class honours in psychology and holds a PhD from the Australian Graduate School of Management. He also teaches on executive MBA programs, and conducts in-house training for corporations.

Prof. S Sreenivasa Murthy, Director, Institute of Public Enterprise, Hyderabad.

Prof. S. Sreenivasa Murthy is currently a Professor of Finance and Director, Institute of Public Enterprise (IPE), Hyderabad. He holds a Master’s degree in Commerce from Sri Venkateswara University and Master’s degree in International Business from Pondicherry University. He also holds UGC-JRF for his Doctorate degree in Finance from University of Madras. He brings with him nearly three decades of experience in teaching, academic administration, research, training, and consultancy at IPE since his date of joining the Institute as a faculty member in 1994.   IPE, started in 1964, is one of the leading B-Schools in the country and is recognized as a Centre of Excellence by the Indian Council of Social Science Research (ICSSR), Ministry of Education, Govt. of India.

Prof Murthy is engaged with academic community, professional organizations, industry and other funding agencies both nationally and internationally. He is a visiting faculty to IIM Kozhikode, IIM Indore, NIT Warangal, IIIF, JNTU, ANGRAU and other universities of repute. He has conducted around 100 MDPs for Senior and Middle level executives. He has done consultancy assignments for World Bank, Asian Development Bank, Ministry of Rural Development, GoI, Central and State Level Public Enterprises. He has authored fifteen books and many course materials and published a number of articles in reputed journals and presented papers in many national and international conferences. He has guided many research scholars for their Doctorate degrees. He has conducted many conferences, symposia and workshops in various areas of Finance. He received Dewang Mehta Award for Best Professor in Financial Management, CSR Eminent Director of Leading Institute India Award, and Business Leader of the Year Award for outstanding contribution to Education. His areas of interest include Corporate Finance, Project Appraisal and Financial Services.

Lab Head:

Dr. Mousumi Singha Mahapatra, Assistant Professor, IPE
Dr. Mousumi Singha Mahapatra is working as an Assistant Professor in Institute of Public Enterprise (IPE), Hyderabad. She has completed her PhD from National Institute of Technology (NIT), Durgapur, West Bengal, in the area of Behavioural Finance and Personal Financial Planning. She has been awarded fellowship from Indian Council of Social Science Research (ICSSR) during her PhD. Her broad area of research interest includes behavioural finance, consumer finance, personal financial planning and financial well-being and she publishes her research papers in different national and international journals. She has received best paper award in different national and an international conference.

Contact Person:
Dr. Mousumi Singha Mahapatra, Assistant Professor, IPE
Dr. Mousumi Singha Mahapatra
Assistant Professor
Institute of Public Enterprise, Hyderabad Telangana– 500 101