POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT

IPE India > POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT

PGDM in Marketing Management

Welcome prospective candidates to the 16 th batch of the two-year AICTE-approved PGDM – Marketing Management program.

The PGDM – Marketing Management is a customized program that transforms the students into
future business leaders adept to the industry requirements. The basic thrust of PGDM – MM is
understanding management, strategy and business environment with special emphasis on
marketing and its managerial implications. The program enables the students to develop and
acquire conceptual and analytical abilities, required for appropriate decision-making and their
effective implementation, in addition to creating socially and ethically sensitive business leaders.
The PGDM – Marketing Management was introduced in 2007 as PGDM Retail and Marketing
(PGDM-RM).

Program Highlights

  • PGDM – MM is an AICTE, MoE, GoI approved two-year full time program.

  • Accredited by the South Asian System of Quality Assessment, Improvement, and Accreditation (SAQS)

  • Dual Specialization opportunity (Marketing + Finance, Operations, Human Resources, Entrepreneurship, Systems, Operations and Analytics)

  • Strong Industry linkages, interactions and visits.

  • Opportunity to learn a foreign language, for an edge.

  • Strongly connected Alumni Network.

Programme Educational Objectives

  • To provide knowledge about business management with greater focus on marketing management domains.

  • To impart and equip the students with knowledge regarding marketing value chain and associated skills.

  • To sharpen the skills of students to assume marketing roles in national and international organizations.

  • To inculcate ethical values and shape students with sensitivity to solve management, business and marketing environmental issues.

  • To prepare business leaders of tomorrow to capture value for organizations and society by creation, communication and delivery of value.

Program outcomes

  • Graduates will be able to identify business problems and provide effective and efficient strategic solutions.

  • Graduates will be able to develop empathic attitude towards consumers in particular and society at large.

  • Graduates will be become business leaders with deeper thinking, consciousness and ethical values.

  • Graduates will be become business leaders with deeper thinking, consciousness and ethical values.
  • Graduates’ cognitive skills and oral, written and interpersonal communication skills will be well moulded.

  • Graduates will demonstrate the ability to critically analyze business environment applying contemporary analytical tools and software.

Programme Structure

The curriculum of the PGDM – Marketing Management program is an outcome of bench marking against the best and continuous reviews by the faculty, industry practitioners, alumni, and students. The course content aims to develop managers with – have a holistic and deep knowledge of the functional areas are industry-ready and have sustainable employable competencies that are contemporary as well as futuristic.

During these two years of the program, students’ study both core and elective courses totaling to 106 credits, in addition to a few non-credit courses. These courses are an assorted mix of foundational, perspective building, tools and techniques oriented, and functional courses. The core courses offer rigorous foundation in the discipline of management and the understanding of business. The two years are divided into 6 terms. Each term offers a mix of core, program core and elective courses, allowing the students to develop subject proficiency. After the first year, the students are required to undertake 8-9 weeks of Summer Internship in a public or private corporate organization. Summer Internship provides the students powerful managerial insights
with regards to business problems, understanding of management concepts in the bedrock of industry practices, and refinement of knowledge acquired in the classroom.

CURRICULUM

First Year

Trimester I

Course Name Credits
Management and Organizational Behaviour 3
Statistics for Management 3
Economics for Managers 3
Financial Accounting 3
Marketing Management – I 3
IT Applications for Marketing 3
Personality Development and Business Communication Letter Grade
Total Credits 18

Trimester II

Course Name Credits
Human Resource Management 3
Operations Research 3
Macro Economics 3
MIS 3
Advertising Management 3
E-Commerce 3
French Language Letter Grade

Total Credits

18

Second Year

Trimester III
Course Name Credits
Production and Operations Management 3
Cost and Management Accounting 2
Business Analytics for Managers 3
Start Ups and Entrepreneurship 3
Marketing Research 3
Selling and Negotiation Skills 3
Annual Comprehensive Viva – 1 3
Priming for Placements (Business Aptitude) 1
Total Credits 18
Trimester IV
Course Name Credits
Strategic Management 3
Retail Management 3
B2B Marketing 2
Marketing Elective – 1 3
Marketing Elective – 2 3
Services Marketing 3
Other Elective – 1 3
Other Elective – 2 3
SIP & Viva Voce 3
Total Credits 23

Summer Internship Programme

Trimester V

Course Name Credits
Marketing at the bottom of the Pyramid 2
Experiential Marketing 2
Legal Aspects of Marketing 3
Marketing Elective – 1 3
Marketing Elective – 2 3
Other Elective – 1 3
Other Elective – 2 3
Total Credits 19

Trimester VI

Course Name Credits
Corporate Governance, Business Ethics and
Corporate Social Responsibility
2
Content Writing and Storytelling 2
Project Management 3
Long Term Project Viva 3
Total Credits 10
Term Credits
1 18
2 18
3 18
4 23
5 19
6 10
Total No. of Credits 106

Electives

The students have to select any one or two Elective Streams from the list mentioned below as per the norms of the course

Finance

1. Risk Management
2. Financial Analysis and Credit Management
3. Derivatives and Structured Finance
4. Financial Modelling
5. Financial Planning and Wealth Management
6. Security Analysis and Portfolio Mgmt
7. Tax Planning and Management
8. Corporate Restructuring, Mergers and Acquisitions
9. Entrepreneurial Finance
10. Strategic Financial Management
11. Strategic Cost Management
12. Financial Analytics
13. Foreign Exchange Arithmetic
14. Private Equity
15. Fixed Income Securities
16. Financial Econometrics
17. Mutual Funds

Marketing

1. Product and Brand Management
2. Integrated Marketing Communications
3. Consumer Behaviour
4. Services Marketing
5. Customer Relationship Management
6. B2B Marketing
7. Strategic Marketing
8. Digital Marketing
9. Rural Marketing
10. Agri-Business Marketing
11. Sales and Distribution Management
12. Retail Management
13. Global Marketing Management
14. Social Marketing
15. Media Management
16. Marketing Analytics

Human Resource

1. Learning and Development
2. Contemporary HRM
3. Industrial Relations I
4. Industrial Relations II
5. Talent Management
6. Organization Development
7. Cross Cultural Management
8. Leadership and Change Management
9. Balanced Scorecard
10. Strategic Human Resource Management
11. HR Auditing
12. HR Analytics

Operations

1. Supply Chain Management
2. Management of Service Operations
3. Total Quality Management
4. Lean Management
5. Optimization Models for Industry
6. Operations Strategy
7. Strategic Sourcing
8. Warehouse Management
9. Technology and Innovations Management
10. Advanced Inventory Modelling
11. Operations Analytics

Systems

1. Cloud Computing for Business
2. Enterprise Resource Planning
3. Relational Database Management system
4. e-Commerce
5. Data Mining and Business Intelligence
6. Data Modelling with R and Python
7. Data Visualising using Advanced Excel
8. Data Visualising using Tableau
9. Digital Governance
10. Cyber Security and Cyber Laws
11. IT Infrastructure

Economics

1. Industrial Economics
2. Public Finance
3. Urban Economics
4. Digital Economy
5. Natural Resource Management
6. Energy Economics
7. Environmental Economics
8. Econometrics
9. Contemporary Government Policies & Business
10. Monetary Economics
11. Economics of Infrastructure
12. Agricultural Economics
13. Mathematical Economics
14. International Economics
15. Green Economy

Entrepreneurship

1. Creating a New Venture from Idea to launch
2. Entrepreneurial Finance
3. Creativity, Innovation and Entrepreneurship
4. Digital Marketing for Startups and SMEs
5. Social Entrepreneurship and Social Innovation
6. Family Business Management
7. Corporate Entrepreneurship
8. Business Model for Sustainable Growth
9. Aligning Startups with their Market
10. Detailed Project Report (DPR)

Business Analytics

1. R Studio for Data Science and Machine Learning (ver.1.2.1335)
2. Python for Data Science and Machine Learning (ver.3.7.3)
3. Data Visualising using Tableau
4. Web and Social Media Analytics
5. Deep Learning and Artificial Intelligence using R Studio (ver.1.2.1335)
6. Deep Learning and Artificial Intelligence using Advanced Python (ver.3.7.3)
7. Big Data Analytics
8. SQL for Data Science

Pedagogy

The instructional methodology comprises an optimum mix of lectures, classroom discussions, case studies, simulations, role-plays, group discussions, special sessions from professionals from industry and market, management games, management films, industrial visits, and industry interaction to mention some of them.

Popular Careers in Marketing Management Are

The following is a glimpse into some of the most popular career choices in Marketing:

a. Market Research Analyst
b. Consumer Research Analyst
c. Sales Executive/Manager
d. Head – Key Accounts
e. Brand Manager
f. Relationship Manager
g. Public Relations Manager
h. Advertising Manager/Media Planning
i. Communications Manager
j. Business development Executive/Manager
k. Channel Manager
l. Digital marketing specialist
m. Pre sales and Inside Sales
n. Product Manager

APPLICATION REQUIREMENTS

Eligibility

The candidates must hold a Bachelor’s Degree, with at least 50%
marks or equivalent CGPA. (45% in case of SC/ST candidates),
from a UGC recognized university/deemed university recognized
by the Ministry of HRD, GoI.

Selection Procedure

Step-1 Candidates have to appear in any one of the
admission test (CAT / XAT / MAT/ ATMA / CMAT / GMAT).

Step-2 Register for IPE Admissions online.

Step-3 Short listed candidates will be called for Group
Discussions and Personal Interviews to be held at IPE
Hyderabad and in major cities. Timely updates on the
same will be posted to all the applicants by Team
Admissions

IPE website provides updates time to time on Course, Hostel and Transport,and Fee details

PROGRAM’S PAST RECRUITERS

Amazon, ITC, Nestle, Hindustan Coca Cola, Dukes, Bakemate, Thomson Reuters, Triniti, Godrej, TCS, 99 acres, Times Group, Act Fibernet, Progressive Media, Metrics 4 Analytics, Shoppers Stop, Future Group, Amara Raja Batteries, ICICI Bank, ING Vysya Bank, Aditya Birla Group, Asian Paints, Idea Cellular, Mecon, Airtel, Havells India Ltd., Federal Bank, Oracle, Cognizant, Deloitte etc.

FOR THE YEAR 2022 - 2024

Contact Persons

Dr. Prarthana Kumar

Assistant Professor
Programme Head PGDM – Marketing Management  & Programme Head PGDM -Executive

+91 90001 81276
prarthanakumar@ipeindia.org