POST GRADUATE DIPLOMA IN MANAGEMENT – MARKETING

Welcome prospective candidates to the 16^th batch of the two-year AICTE-approved PGDM-Marketing program. 

The PGDM – Marketing is a customized program that transforms the students into future business leaders adept to the industry requirements. The basic thrust of PGDM – M is understanding management, strategy and business environment with special emphasis on marketing and its managerial implications. The program enables the students to develop and acquire conceptual and analytical abilities, required for appropriate decision-making and their effective implementation, in addition to creating socially and ethically sensitive business leaders. The PGDM – Marketing was introduced in 2007 as PGDM Retail and Marketing (PGDM-RM).

Program Highlights

• PGDM – M is an AICTE, MoE, GoI approved two-year full time program.

• Accredited by the South Asian System of Quality Assessment, Improvement, and Accreditation (SAQS)

• Dual Specialization opportunity (Marketing + Finance, Operations, Human Resources, Entrepreneurship, Systems, Operations and Analytics)

• Strong Industry linkages, interactions and visits.

• Opportunity to learn a foreign language, for an edge.

• Strong linkages and interactions with industry.

• Strongly connected Alumni Network.

Programme Educational Objectives

• To provide knowledge about business management with greater focus on marketing management domains.

• To impart and equip the students with knowledge regarding marketing value chain and associated skills.

• To sharpen the skills of students to assume marketing roles in national and international organizations.

• To inculcate ethical values and shape students with sensitivity to solve management, business and marketing environmental issues.

• To prepare business leaders of tomorrow to capture value for organizations and society by creation, communication and delivery of value.

Program outcomes

• Graduates will be able to identify business problems and provide effective and efficient strategic solutions.

• Graduates will be able to develop empathic attitude towards consumers in particular and society at large.

• Graduates will be become business leaders with deeper thinking, consciousness and ethical values.

• Graduates will be become business leaders with deeper thinking, consciousness and ethical values.

• Graduates’ cognitive skills and oral, written and interpersonal communication skills will be well moulded.

• Graduates will demonstrate the ability to critically analyze business environment applying contemporary analytical tools and software.

Programme Structure

The curriculum of the PGDM – Marketing program is an outcome of bench marking against the best and continuous reviews by the faculty, industry practitioners, alumni, and students. The course content aims to develop managers with – have a holistic and deep knowledge of the functional areas are industry-ready and have sustainable employable competencies that are contemporary as well as futuristic.

During these two years of the program, students study both core and elective courses totaling to 117 credits. These courses are an assorted mix of foundational, perspective building, tools and techniques oriented, and functional courses. The core courses offer rigorous foundation in the discipline of management and the understanding of business. The two years are divided into 6 terms. Each term offers a mix of core and elective courses, allowing the students to develop subject proficiency. After the first year, the students are required to undertake 10-12 weeks of Summer Internship in a public or private corporate organization. Summer Internship provides the students powerful managerial insights with regards to business problems, understanding of management concepts in the bedrock of industry practices, and refinement of knowledge acquired in the classroom.

CURRICULUM

Trimester I
Course Code	Course Name	Credits
21M1101	Management and Organizational Behaviour	3
21M1102	Statistics for Management	3
21M1103	Economics for Managers	3
21M1104	Financial Accounting	3
21M1105	Personality Development and Business Communication	3
21M1106	Marketing Management – I	3
21M1108	Digital & Social Media Marketing	3
Total Credits		21

Trimester II
Course Code	Course Name	Credits
21M2112	Human Resource Management	3
21M2201	Operations Research	3
21M2202	Financial Management	3
21M2203	Macro Economics	3
21M2204	IT Applications for Management	3
21M2205	Marketing Management – II	3
21M2207	Consumer Behavior	3
Total Credits		21

Trimester III
Course Code	Course Name	Credits
21M3301	Production and Operations Management	3
21M3302	Cost and Management Accounting	2
21M3303	Business Analytics for Managers	3
21M3304	Marketing Research	3
21M3305	Priming for Placements (Business Aptitude)	3
21M3306	Start Ups and Entrepreneurship	3
21M3107	Foreign Language – French	3
21M3CIS	Contemporary Issues/ Seminars	1
21M3CV	Comprehensive Viva	1
Total Credits		22

Summer Internship Programme

Second Year

Trimester IV
Course Code	Course Name	Credits
21M4401	Strategic Management	3
21M4403	Retail Management	3
	Elective – 1 Subject 1	3
	Elective – 1 Subject 2	3
21M4404	Sales and Distribution Management	3
21M4405	Services Marketing	3
21MSIP	SIP & Viva Voce	3
Total Credits		21

Trimester V
Course Code	Course Name	Credits
21M5501	Corporate Governance, Business Ethics and Corporate Social Responsibility	3
21M5503	Integrated Marketing Communications	3
	Elective – 1 Subject 3	3
	Elective – 1 Subject 4	3
21M5504	Strategic Marketing	3
21M5505	Brand Management	3
Total Credits		18

Trimester VI
Course Code	Course Name	Credits
21M6604	International Marketing	3
21M6605	Rural and Agri Marketing	3
21M6502	Project Management	3
21M6RP	Research Project	3
21M6CV	Comprehensive Viva	2
	Total Credits	14

Term	Credits
1	21
2	21
3	22
4	21
5	18
6	14
Total No. of Credits	117

Electives

The students have to select any one or two Elective Streams from the list mentioned below as per the norms of the course

Pedagogy

The instructional methodology comprises an optimum mix of lectures, classroom discussions, case studies, simulations, role-plays, group discussions, special sessions from professionals from industry and market, management games, management films, industrial visits, and industry interaction to mention some of them.

Popular Careers in Marketing Management Are

The following is a glimpse into some of the most popular career choices in Marketing:

a. Market Research Analyst
b. Consumer Research Analyst
c. Sales Executive/Manager
d. Head – Key Accounts
e. Brand Manager
f. Relationship Manager
g. Public Relations Manager
h. Advertising Manager/Media Planning
i. Communications Manager
j. Business development Executive/Manager
k. Channel Manager
l. Digital marketing specialist
m. Pre sales and Inside Sales
n. Product Manager

APPLICATION REQUIREMENTS

Eligibility

The candidates must hold a Bachelor’s Degree, with at least 50% marks or equivalent CGPA. (45% in case of SC/ST candidates), from a UGC recognized university/deemed university recognized by the Ministry of HRD, GoI.

Selection Procedure

• Step-1 Candidates have to appear in any one of the admission test (CAT / XAT / MAT/ ATMA / CMAT / GMAT).
• Step-2 Register for IPE Admissions online.
• Step-3 Short listed candidates will be called for Group Discussions and Personal Interviews to be held at IPE Hyderabad and in major cities. Timely updates on the
same will be posted to all the applicants by Team Admissions
• IPE website provides updates time to time on Course, Hostel and Transport,and Fee details

PROGRAM’S PAST RECRUITERS

Amazon, ITC, Nestle, Hindustan Coca Cola, Dukes, Bakemate, Thomson Reuters, Triniti, Godrej, TCS, 99 acres, Times Group, Act Fibernet, Progressive Media, Metrics 4 Analytics, Shoppers Stop, Future Group, Amara Raja Batteries, ICICI Bank, ING Vysya Bank, Aditya Birla Group, Asian Paints, Idea Cellular, Mecon, Airtel, Havells India Ltd., Federal Bank, Oracle, Cognizant, Deloitte etc.