POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT

IPE India > POST GRADUATE DIPLOMA IN MARKETING MANAGEMENT

PGDM in Marketing Management

Welcome prospective candidates to the 17th batch of the two-year AICTE-approved PGDM – Marketing Management program.

The PGDM – Marketing Management is a customized program that transforms the students into future business leaders to adapt to the industry requirements. The basic thrust of PGDM – MM is understanding management, strategy and business environment with special emphasis on marketing and its managerial implications. The program enables the students to develop and acquire conceptual and analytical abilities, required for appropriate decision-making and their effective implementation, in addition to creating socially and ethically sensitive business leaders. The PGDM – Marketing Management was introduced in 2007 as PGDM Retail and Marketing (PGDM-RM).

Program Highlights

PGDM – MM is an AICTE, MoE, GoI approved two-year full time program, equivalent to MBA by AIU.
Accredited by the South Asian System of Quality Assessment, Improvement, and Accreditation (SAQS)
Dual Specialization opportunity (Marketing + Finance, Operations, Human Resources, Entrepreneurship, Systems, Operations and Analytics)
Strong Industry linkages, interactions and visits.
Opportunity to learn a foreign language, for an edge.
Strongly connected Alumni Network.

Programme Educational Objectives

To equip students with deep business and marketing management knowledge to effectively analyze and solve complex challenges, benefiting both organizations and society.
To empower students with advanced marketing skills across research, product development, branding, and sales to enhance organizational performance and contribute to societal well-being through value-driven practices.
To prepare students to excel in diverse marketing roles across glocal organizations, adapting to dynamic business environments and advancing organizational goals and societal progress.
To instil strong ethical values and promote responsible business practices, fostering innovative and sustainable solutions that benefit society and the environment.
Prepare students for leadership roles, equipping them to drive value through innovative marketing solutions that meet business and community needs.

Program outcomes

Demonstrate the knowledge and understanding of principles, practices and frameworks of management in general and the Marketing domain in particular.
Exhibit critical, creative, and evidence-based thinking to identify business and marketing problems, and to provide effective and efficient solutions.
Illustrate effective problem-solving abilities by critically evaluating and synthesizing information from diverse local and global perspectives.
Effectively communicate in cross-cultural settings, in technology mediated environments, presenting ideas clearly and persuasively in both written and oral forms.
Efficiently lead in diverse and dynamic business environments, demonstrating the ability to work both independently and collaboratively while exhibiting ethical, sustainable, cultural, and global awareness.
Demonstrate the ability to assess themselves and actively pursue self-development to advance their professional knowledge and practice, particularly in adapting to new learning environments.
Exhibit entrepreneurial prowess to establish, lead, and manage startups, as well as enhance and expand family enterprises.

Program Specific Outcomes

Graduates will:

Be able to design, implement, and evaluate marketing strategies that enhance brand equity, engage target audiences, and achieve sustainable competitive advantage in various markets.
Demonstrate proficiency in leveraging digital marketing tools and platforms, using data analytics to optimize online campaigns, and making data-driven decisions that improve digital marketing performance and ROI.
Be skilled in creating and managing cohesive marketing communication plans that effectively integrate various channels, such as advertising, public relations, sales promotions, and social media, to convey a unified brand message.
Understand consumer behavior, apply market segmentation to target customer segments, and develop effective sales strategies to build strong relationships and drive customer loyalty, through tailored marketing efforts and relationship marketing techniques.

Programme Structure

The curriculum of the PGDM – Marketing Management program is an outcome of bench marking against the best and continuous reviews by the faculty, industry practitioners, alumni, and students. The course content aims to develop managers with – have a holistic and deep knowledge of the functional areas are industry-ready and have sustainable employable competencies that are contemporary as well as futuristic.

During these two years of the program, students’ study both core and elective courses totaling to 106 credits, in addition to a few non-credit courses. These courses are an assorted mix of foundational, perspective building, tools and techniques oriented, and functional courses. The core courses offer rigorous foundation in the discipline of management and the understanding of business. The two years are divided into 6 terms. Each term offers a mix of core, program core and elective courses, allowing the students to develop subject proficiency. After the first year, the students are required to undertake 8-9 weeks of Summer Internship in a public or private corporate organization. Summer Internship provides the students powerful managerial insights
with regards to business problems, understanding of management concepts in the bedrock of industry practices, and refinement of knowledge acquired in the classroom.

CURRICULUM

First Year

Trimester I
Course Name	Credits
Management and Organizational Behaviour	3
Statistics for Management	3
Economics for Managers	3
Financial Accounting	3
Marketing Management – I	3
IT Applications for Marketing	3
Personality Development and Business Communication	Letter Grade
Total Credits	18

Trimester II
Course Name	Credits
Human Resource Management	3
Operations Research	3
Macro Economics	3
MIS	3
Advertising Management	3
E-Commerce	3
French Language	Letter Grade
Total Credits	18

Second Year

Trimester III
Course Name	Credits
Production and Operations Management	3
Cost and Management Accounting	2
Business Analytics for Managers	3
Start Ups and Entrepreneurship	3
Marketing Research	3
Selling and Negotiation Skills	3
Annual Comprehensive Viva – 1	3
Priming for Placements (Business Aptitude)	1
Total Credits	18

Trimester IV
Course Name	Credits
Strategic Management	3
Retail Management	3
B2B Marketing	2
Marketing Elective – 1	3
Marketing Elective – 2	3
Services Marketing	3
Other Elective – 1	3
Other Elective – 2	3
SIP & Viva Voce	3
Total Credits	23

Summer Internship Programme

Trimester V
Course Name	Credits
Marketing at the bottom of the Pyramid	2
Experiential Marketing	2
Legal Aspects of Marketing	3
Marketing Elective – 1	3
Marketing Elective – 2	3
Other Elective – 1	3
Other Elective – 2	3
Total Credits	19

Trimester VI
Course Name	Credits
Corporate Governance, Business Ethics and Corporate Social Responsibility	2
Content Writing and Storytelling	2
Project Management	3
Long Term Project Viva	3
Total Credits	10

Term	Credits
1	18
2	18
3	18
4	23
5	19
6	10
Total No. of Credits	106

Electives

The students have to select any one or two Elective Streams from the list mentioned below as per the norms of the course

Finance

Finance Elective (IV Trimester)		Finance Elective (V Trimester)
EF224001	Financial Analysis and Credit Management	EF225001	Risk Management
EF224002	Financial Modelling	EF225002	Derivatives and Structured Finance
EF224003	Security Analysis and Portfolio Management	EF225003	Financial Planning and Wealth Management
EF224004	Tax Planning and Management	EF225004	Entrepreneurial Finance
EF224005	Corporate Restructuring, Mergers and Acquisitions	EF225005	Strategic Financial Management
EF224006	Strategic Cost Management	EF225006	Financial Analytics
EF224007	Fixed Income Securities	EF225007	Foreign Exchange Arithmetic
EF224008	Financial Econometrics	EF225008	Private Equity
		EF225009	Mutual Funds

Marketing

Marketing Elective (IV Trimester)		Marketing Elective (V Trimester)
EM224001	Product and Brand Management	EM225001	Marketing Analytics
EM224002	Customer Relationship Management	EM225002	Rural & Agri Marketing
EM224003	Digital & Social Media Marketing	EM225004	Global Marketing Management l Marketing Management
EM224503	Integrated Marketing Communications	EM225005	Social Marketing
EM224404	Sales and Distribution Management	EM225207	Consumer Behaviour
EM224405	Services Marketing	EM225504	Strategic Marketing

Human Resource

HR Elective (IV Trimester)		HR Elective (V Trimester)
EHR224001	Contemporary HRM	EHR225002	Balanced Scorecard
EHR224002	Industrial Relations	EHR225224	Organization Development
EHR224003	HR Auditing	EHR225225	Learning and Development
EHR224004	Cross Cultural Management	EHR225307	Leadership and Change Management
EHR224312	Talent Management	EHR225508	HR Analytics
EHR224408	Strategic Human Resource Management

Operations

Operations Elective (IV Trimester)		Operations Elective (V Trimester)
EOP224001	Supply Chain Management	EOP225001	Total Quality Management
EOP224002	Management of Service Operations	EOP225002	Strategic Sourcing
EOP224003	Lean Management	EOP225003	Warehouse Management
EOP224004	Optimization Models for Industry	EOP225004	Technology and Innovations Management
EOP224005	Operations Strategy	EOP225005	Advanced Inventory Modelling
		EOP225006	Operations Analytics

Business Analytics

Business Analytics Elective (IV Trimester)		Business Analytics Elective (V Trimester)
EBA214001	R for Data Science and Machine Learning	EBA215001	Deep Learning and Artificial Intelligence using Advanced Python
EBA214002	Python for Data Science and Machine Learning	EBA215002	Big Data Analytics
EBA214003	Web and Social Media Analytics	EBA215003	SQL for Data Science
EBA214004	Data Visualization using Tableau	EBA215004	Mastering Data Analytics using SAS
EBA214005	Business Intelligence using PowerBI

Systems

Systems Elective (IV Trimester)		Systems Elective (V Trimester)
ESY214001	Cloud Computing for Business	ESY215001	Cyber Security and Cyber Laws
ESY214002	Enterprise Resource Planning	ESY215002	IT Infrastructure
ESY214003	Data Modelling with R and Python	ESY215003	e-Commerce
ESY214004	Data Visualising using Advanced Excel	ESY215004	Data Mining and Business Intelligence
ESY214005	Relational Database Management system	ESY215005	Digital Governance

Economics

Economics Elective (IV Trimester)		Economics Elective (V Trimester)
EECO224001	Industrial Economics	EECO225001	Natural Resource Management
EECO224002	Public Finance	EECO225002	Energy Economics
EECO224003	Urban Economics	EECO225003	Econometrics
EECO224004	Agricultural Economics	EECO225004	Contemporary Government Policies & Business
EECO224005	Environmental Economics	EECO225005	Monetary Economics
EECO224006	International Economics	EECO225006	Economics of Infrastructure
EECO224007	Mathematical Economics	EECO225007	Digital Economy

Entrepreneurship

Entrepreneurship Elective (IV Trimester)		Entrepreneurship Elective (V Trimester)
EENT224001	Entrepreneurial Finance	EENT225001	Corporate Entrepreneurship
EENT224002	Social Entrepreneurship and Social Innovation	EENT225002	Creativity, Innovation, and Entrepreneurship
EENT224003	Family Business Management	EENT225003	Detailed Project Report (DPR) -Compulsory in nature

Pedagogy

The instructional methodology comprises an optimum mix of lectures, classroom discussions, case studies, simulations, role-plays, group discussions, special sessions from professionals from industry and market, management games, management films, industrial visits, and industry interaction to mention some of them.

Popular Careers in Marketing Management Are

The following is a glimpse into some of the most popular career choices in Marketing:

a. Market Research Analyst
b. Consumer Research Analyst
c. Sales Executive/Manager
d. Head – Key Accounts
e. Brand Manager
f. Relationship Manager
g. Public Relations Manager
h. Advertising Manager/Media Planning
i. Communications Manager
j. Business development Executive/Manager
k. Channel Manager
l. Digital marketing specialist
m. Pre sales and Inside Sales
n. Product Manager

APPLICATION REQUIREMENTS

Eligibility

The candidates must hold a Bachelor’s Degree, with at least 50%
marks or equivalent CGPA. (45% in case of SC/ST candidates),
from a UGC recognized university/deemed university recognized
by the Ministry of HRD, GoI.

Selection Procedure

Step-1 Candidates have to appear in any one of the
admission test (CAT / XAT / MAT/ ATMA / CMAT / GMAT ).

Step-2 Register for IPE Admissions online.

Step-3 Short listed candidates will be called for Group
Discussions and Personal Interviews to be held at IPE
Hyderabad and in major cities. Timely updates on the
same will be posted to all the applicants by Team
Admissions

IPE website provides updates time to time on Course, Hostel and Transport,and Fee details

PROGRAM’S PAST RECRUITERS

Amazon, ITC, Nestle, Hindustan Coca Cola, Dukes, Bakemate, Thomson Reuters, Triniti, Godrej, TCS, 99 acres, Times Group, Act Fibernet, Progressive Media, Metrics 4 Analytics, Shoppers Stop, Future Group, Amara Raja Batteries, ICICI Bank, ING Vysya Bank, Aditya Birla Group, Asian Paints, Idea Cellular, Mecon, Airtel, Havells India Ltd., Federal Bank, Oracle, Cognizant, Deloitte etc.

Fee Structrue

APPLY NOW

FOR THE YEAR 2025 - 2027

Scholarship Details