PGDM in Marketing Management

Welcome prospective candidates to the 17th batch of the two-year AICTE-approved PGDM – Marketing Management program.

The PGDM – Marketing Management is a customized program that transforms the students into future business leaders to adapt to the industry requirements. The basic thrust of PGDM – MM is understanding management, strategy and business environment with special emphasis on marketing and its managerial implications. The program enables the students to develop and acquire conceptual and analytical abilities, required for appropriate decision-making and their effective implementation, in addition to creating socially and ethically sensitive business leaders. The PGDM – Marketing Management was introduced in 2007 as PGDM Retail and Marketing (PGDM-RM).

Program Highlights

  • PGDM – MM is an AICTE, MoE, GoI approved two-year full time program, equivalent to MBA by AIU.

  • Accredited by the South Asian System of Quality Assessment, Improvement, and Accreditation (SAQS)

  • Dual Specialization opportunity (Marketing + Finance, Operations, Human Resources, Entrepreneurship, Systems, Operations and Analytics)

  • Strong Industry linkages, interactions and visits.

  • Opportunity to learn a foreign language, for an edge.

  • Strongly connected Alumni Network.

Programme Educational Objectives

  • To equip students with deep business and marketing management knowledge to effectively analyze and solve complex challenges, benefiting both organizations and society.
  • To empower students with advanced marketing skills across research, product development, branding, and sales to enhance organizational performance and contribute to societal well-being through value-driven practices.
  • To prepare students to excel in diverse marketing roles across glocal organizations, adapting to dynamic business environments and advancing organizational goals and societal progress.
  • To instil strong ethical values and promote responsible business practices, fostering innovative and sustainable solutions that benefit society and the environment.
  • Prepare students for leadership roles, equipping them to drive value through innovative marketing solutions that meet business and community needs.

Program outcomes

  • Demonstrate the knowledge and understanding of principles, practices and frameworks of management in general and the Marketing domain in particular.
  • Exhibit critical, creative, and evidence-based thinking to identify business and marketing problems, and to provide effective and efficient solutions.  
  • Illustrate effective problem-solving abilities by critically evaluating and synthesizing information from diverse local and global perspectives.
  • Effectively communicate in cross-cultural settings, in technology mediated environments, presenting ideas clearly and persuasively in both written and oral forms.
  • Efficiently lead in diverse and dynamic business environments, demonstrating the ability to work both independently and collaboratively while exhibiting ethical, sustainable, cultural, and global awareness.
  • Demonstrate the ability to assess themselves and actively pursue self-development to advance their professional knowledge and practice, particularly in adapting to new learning environments.
  • Exhibit entrepreneurial prowess to establish, lead, and manage startups, as well as enhance and expand family enterprises.

Program Specific Outcomes

Graduates will:

  • Be able to design, implement, and evaluate marketing strategies that enhance brand equity, engage target audiences, and achieve sustainable competitive advantage in various markets.
  • Demonstrate proficiency in leveraging digital marketing tools and platforms, using data analytics to optimize online campaigns, and making data-driven decisions that improve digital marketing performance and ROI.
  • Be skilled in creating and managing cohesive marketing communication plans that effectively integrate various channels, such as advertising, public relations, sales promotions, and social media, to convey a unified brand message.
  • Understand consumer behavior, apply market segmentation to target customer segments, and develop effective sales strategies to build strong relationships and drive customer loyalty, through tailored marketing efforts and relationship marketing techniques.

Programme Structure

The curriculum of the PGDM – Marketing Management program is an outcome of bench marking against the best and continuous reviews by the faculty, industry practitioners, alumni, and students. The course content aims to develop managers with – have a holistic and deep knowledge of the functional areas are industry-ready and have sustainable employable competencies that are contemporary as well as futuristic.

During these two years of the program, students’ study both core and elective courses totaling to 106 credits, in addition to a few non-credit courses. These courses are an assorted mix of foundational, perspective building, tools and techniques oriented, and functional courses. The core courses offer rigorous foundation in the discipline of management and the understanding of business. The two years are divided into 6 terms. Each term offers a mix of core, program core and elective courses, allowing the students to develop subject proficiency. After the first year, the students are required to undertake 8-9 weeks of Summer Internship in a public or private corporate organization. Summer Internship provides the students powerful managerial insights
with regards to business problems, understanding of management concepts in the bedrock of industry practices, and refinement of knowledge acquired in the classroom.


First Year

Trimester I

Course Name Credits
Management and Organizational Behaviour 3
Statistics for Management 3
Economics for Managers 3
Financial Accounting 3
Marketing Management – I 3
IT Applications for Marketing 3
Personality Development and Business Communication Letter Grade
Total Credits 18

Trimester II

Course Name Credits
Human Resource Management 3
Operations Research 3
Macro Economics 3
Advertising Management 3
E-Commerce 3
French Language Letter Grade
Total Credits 18

Second Year

Trimester III
Course Name Credits
Production and Operations Management 3
Cost and Management Accounting 2
Business Analytics for Managers 3
Start Ups and Entrepreneurship 3
Marketing Research 3
Selling and Negotiation Skills 3
Annual Comprehensive Viva – 1 3
Priming for Placements (Business Aptitude) 1
Total Credits 18
Trimester IV
Course Name Credits
Strategic Management 3
Retail Management 3
B2B Marketing 2
Marketing Elective – 1 3
Marketing Elective – 2 3
Services Marketing 3
Other Elective – 1 3
Other Elective – 2 3
SIP & Viva Voce 3
Total Credits 23

Summer Internship Programme

Trimester V

Course Name Credits
Marketing at the bottom of the Pyramid 2
Experiential Marketing 2
Legal Aspects of Marketing 3
Marketing Elective – 1 3
Marketing Elective – 2 3
Other Elective – 1 3
Other Elective – 2 3
Total Credits 19

Trimester VI

Course Name Credits
Corporate Governance, Business Ethics and
Corporate Social Responsibility
Content Writing and Storytelling 2
Project Management 3
Long Term Project Viva 3
Total Credits 10
Term Credits
1 18
2 18
3 18
4 23
5 19
6 10
Total No. of Credits 106


The students have to select any one or two Elective Streams from the list mentioned below as per the norms of the course


Finance Elective (IV Trimester)

Finance Elective (V Trimester)

EF224001 Financial Analysis and Credit Management EF225001 Risk Management
EF224002 Financial Modelling EF225002 Derivatives and Structured Finance
EF224003 Security Analysis and Portfolio Management EF225003 Financial Planning and Wealth Management
EF224004 Tax Planning and Management EF225004 Entrepreneurial Finance
EF224005 Corporate Restructuring, Mergers and Acquisitions EF225005 Strategic Financial Management
EF224006 Strategic Cost Management EF225006 Financial Analytics
EF224007 Fixed Income Securities EF225007 Foreign Exchange Arithmetic
EF224008 Financial Econometrics EF225008 Private Equity
    EF225009 Mutual Funds


Marketing Elective (IV Trimester)

Marketing Elective (V Trimester)

EM224001 Product and Brand Management EM225001 Marketing Analytics
EM224002 Customer Relationship Management EM225002 Rural & Agri Marketing
EM224003 Digital & Social Media Marketing EM225004 Global Marketing Management l Marketing Management
EM224503 Integrated Marketing Communications EM225005 Social Marketing
EM224404 Sales and Distribution Management EM225207 Consumer Behaviour
EM224405 Services Marketing EM225504 Strategic Marketing

Human Resource

HR Elective (IV Trimester)

HR Elective (V Trimester)

EHR224001 Contemporary HRM EHR225002 Balanced Scorecard
EHR224002 Industrial Relations EHR225224 Organization Development
EHR224003 HR Auditing EHR225225 Learning and Development
EHR224004 Cross Cultural Management EHR225307 Leadership and Change Management
EHR224312 Talent Management  EHR225508 HR Analytics
EHR224408 Strategic Human Resource Management 


Operations Elective (IV Trimester)

Operations Elective (V Trimester)

EOP224001 Supply Chain Management EOP225001 Total Quality Management
EOP224002 Management of Service Operations EOP225002 Strategic Sourcing
EOP224003 Lean Management EOP225003 Warehouse Management
EOP224004 Optimization Models for Industry EOP225004 Technology and Innovations Management
EOP224005 Operations Strategy EOP225005 Advanced Inventory Modelling
    EOP225006 Operations Analytics

Business Analytics

Business Analytics Elective (IV Trimester)

Business Analytics Elective (V Trimester)

EBA214001 R for Data Science and Machine Learning EBA215001 Deep Learning and Artificial Intelligence using Advanced Python
EBA214002 Python for Data Science and Machine Learning EBA215002 Big Data Analytics
EBA214003 Web and Social Media Analytics EBA215003 SQL for Data Science
EBA214004 Data Visualization using Tableau EBA215004 Mastering Data Analytics using SAS
EBA214005 Business Intelligence using PowerBI    


Systems Elective (IV Trimester)

Systems Elective (V Trimester)

ESY214001 Cloud Computing for Business ESY215001 Cyber Security and Cyber Laws
ESY214002 Enterprise Resource Planning ESY215002 IT Infrastructure
ESY214003 Data Modelling with R and Python ESY215003 e-Commerce
ESY214004 Data Visualising using Advanced Excel ESY215004 Data Mining and Business Intelligence
ESY214005 Relational Database Management system ESY215005 Digital Governance


Economics Elective (IV Trimester)

Economics Elective (V Trimester)

EECO224001 Industrial Economics EECO225001 Natural Resource Management
EECO224002 Public Finance EECO225002 Energy Economics
EECO224003 Urban Economics EECO225003 Econometrics
EECO224004 Agricultural Economics EECO225004 Contemporary Government Policies & Business
EECO224005 Environmental Economics EECO225005 Monetary Economics
EECO224006 International Economics   EECO225006 Economics of Infrastructure
EECO224007 Mathematical Economics EECO225007 Digital Economy


Entrepreneurship Elective (IV Trimester)

Entrepreneurship Elective (V Trimester)

EENT224001 Entrepreneurial Finance   EENT225001 Corporate Entrepreneurship  
EENT224002 Social Entrepreneurship and Social Innovation   EENT225002 Creativity, Innovation, and Entrepreneurship  
EENT224003 Family Business Management   EENT225003 Detailed Project Report (DPR)  -Compulsory in nature


The instructional methodology comprises an optimum mix of lectures, classroom discussions, case studies, simulations, role-plays, group discussions, special sessions from professionals from industry and market, management games, management films, industrial visits, and industry interaction to mention some of them.

Popular Careers in Marketing Management Are

The following is a glimpse into some of the most popular career choices in Marketing:

a. Market Research Analyst
b. Consumer Research Analyst
c. Sales Executive/Manager
d. Head – Key Accounts
e. Brand Manager
f. Relationship Manager
g. Public Relations Manager
h. Advertising Manager/Media Planning
i. Communications Manager
j. Business development Executive/Manager
k. Channel Manager
l. Digital marketing specialist
m. Pre sales and Inside Sales
n. Product Manager



The candidates must hold a Bachelor’s Degree, with at least 50%
marks or equivalent CGPA. (45% in case of SC/ST candidates),
from a UGC recognized university/deemed university recognized
by the Ministry of HRD, GoI.

Selection Procedure

Step-1 Candidates have to appear in any one of the
admission test (CAT / XAT / MAT/ ATMA / CMAT / GMAT ).

Step-2 Register for IPE Admissions online.

Step-3 Short listed candidates will be called for Group
Discussions and Personal Interviews to be held at IPE
Hyderabad and in major cities. Timely updates on the
same will be posted to all the applicants by Team

IPE website provides updates time to time on Course, Hostel and Transport,and Fee details


Amazon, ITC, Nestle, Hindustan Coca Cola, Dukes, Bakemate, Thomson Reuters, Triniti, Godrej, TCS, 99 acres, Times Group, Act Fibernet, Progressive Media, Metrics 4 Analytics, Shoppers Stop, Future Group, Amara Raja Batteries, ICICI Bank, ING Vysya Bank, Aditya Birla Group, Asian Paints, Idea Cellular, Mecon, Airtel, Havells India Ltd., Federal Bank, Oracle, Cognizant, Deloitte etc.

FOR THE YEAR 2024 - 2026

Contact Persons

Dr. Prarthana Kumar

Assistant Professor
Programme Head PGDM – Marketing Management  & Programme Head PGDM -Executive

+91 90001 81276

Contact Persons

Dr. Dr M Maschendar Goud

Assistant Professor
Joint Programme Head PGDM – Marketing Management 

+91 82470 27470