The curriculum of the PGDM – Marketing Management program is an outcome of bench marking against the best and continuous reviews by the faculty, industry practitioners, alumni, and students. The course content aims to develop managers with – have a holistic and deep knowledge of the functional areas are industry-ready and have sustainable employable competencies that are contemporary as well as futuristic.
During these two years of the program, students study both core and elective courses totaling to 117 credits. These courses are an assorted mix of foundational, perspective building, tools and techniques oriented, and functional courses. The core courses offer rigorous foundation in the discipline of management and the understanding of business. The two years are divided into 6 terms. Each term offers a mix of core and elective courses, allowing the students to develop subject proficiency. After the first year, the students are required to undertake 10-12 weeks of Summer Internship in a public or private corporate organization. Summer Internship provides the students powerful managerial insights with regards to business problems, understanding of management concepts in the bedrock of industry practices, and refinement of knowledge acquired in the classroom.
