Direct answer: AI in marketing has moved from experiment to default — 68.6% of organizations now use generative AI tools as part of their marketing stack, and 56% of marketers run AI in live production campaigns, not pilots. For a PGDM student, this isn’t a reason to fear the field; it’s a reason to enter...Read More

Choosing between Brand Management and Digital Marketing is one of the most common decisions PGDM students face before starting their marketing careers. Both specializations offer excellent career opportunities, but they differ significantly in terms of salary growth, job responsibilities, required skills, and long-term career progression. In 2026, digital marketing offers a higher salary ceiling, with...Read More

Business analytics uses data to solve specific business problems improving revenue, reducing costs, understanding customer behaviour, and informing strategy. Data science goes deeper into the technical layer building predictive models, machine learning algorithms, and AI-driven systems that generate insights from complex datasets. Business analytics careers are more accessible and strategy-oriented. Data science careers demand stronger...Read More

Every management student eventually hits the same realisation, usually somewhere in the middle of their first year. The classroom is teaching them frameworks. The real world operates differently. And the gap between the two is wider than anyone warned them about before they enrolled. This is not a new tension. Business schools have been navigating...Read More

Artificial intelligence in HR is the use of machine learning, automation, and predictive analytics to improve how organizations hire, train, evaluate, and retain employees. It reduces manual workload, minimizes hiring bias, enables real-time performance tracking, and helps HR leaders make data-backed decisions, transforming HR from an administrative function into a strategic business driver. Is your...Read More