Direct answer: AI in marketing has moved from experiment to default — 68.6% of organizations now use generative AI tools as part of their marketing stack, and 56% of marketers run AI in live production campaigns, not pilots. For a PGDM student, this isn’t a reason to fear the field; it’s a reason to enter...Read More

You don’t need to specialize in analytics to need analytics skills. NASSCOM projects India will need 1.3 million data professionals by 2026, and India already accounts for 17.4% of global analytics job postings. Whatever specialization you choose marketing, finance, HR, or operations and reading a dashboard and acting on it is now a baseline expectation,...Read More

For most PGDM graduates, international business pays more at entry level (₹7–15 LPA vs ₹4–8 LPA for domestic business) and offers faster exposure to global trade, export-import, and multinational companies. It suits candidates comfortable with travel, forex, and cross-border compliance. Domestic business suits candidates who want stability, faster decision cycles, and deep expertise in Indian...Read More

Choosing between Brand Management and Digital Marketing is one of the most common decisions PGDM students face before starting their marketing careers. Both specializations offer excellent career opportunities, but they differ significantly in terms of salary growth, job responsibilities, required skills, and long-term career progression. In 2026, digital marketing offers a higher salary ceiling, with...Read More