Let me start with something most marketing managers already know but rarely say out loud. The campaign looked great on paper. Thousands of impressions. Healthy click-through rates. A lead count that made the monthly report look respectable. And then the sales team looked at the actual pipeline and asked the question nobody wanted to answer — where are the deals? This gap between marketing activity and business impact isn’t a...Read More

Training Report Programme: Leadership and Change Management Date: 11-13 May 2026 Programme Coordinators: Dr. A. Sridhar Raj and Dr. Sinju Sankar The training programme titled, “Leadership and Change Management” was successfully conducted by IPE during 11-13 May 2026 at IPE Shamirpet Campus. The programme was attended by the participants from Steel Authority of India, Mahanadi Coalfields and National Remote Sensing Center. Dr. V. Srikant, Dean Academics gave his inaugural speech...Read More

A standard MBA and a PGDM in Business Analytics may appear similar at first glance. Both cover management. The difference becomes clearer when the syllabus is examined closely. A general management course stays broader, while a PGDM in Business Analytics moves much earlier into business statistics, SQL, Python, data visualisation, machine learning, Big Data, and data-driven decision making. That difference matters because employers continue to rank analytical thinking, AI, and...Read More

CAT results often create more confusion than clarity. Many candidates do not struggle only with the exam. They struggle with what the score actually means for shortlisting, interviews, and final admission chances. For the 2026 admission cycle, CAT remains the main entrance route for the IIM system and is also one of the most important entrance exams for PGDM and MBA admissions in India. And meeting minimum eligibility does not...Read More

Important Information At A Glance: An Online PGDM course usually combines live classes, LMS access, digital collaboration, and online assessments. A Distance PGDM usually depends more on self-study, printed or digital study material, limited contact sessions, and centre-based examinations. Students should select the format that best matches their work schedule, budget, and learning preferences. Management education in India has changed sharply in the last few years. Working professionals, fresh graduates,...Read More