I remember a colleague of mine — a sharp woman, two decades in HR — telling me sometime around 2018 that she spent the better part of three days shortlisting candidates for a single mid-management role. Printed resumes. Colour-coded sticky notes. A spreadsheet she’d built herself over years of iteration. She was proud of her...Read More

Let me start with something most marketing managers already know but rarely say out loud. The campaign looked great on paper. Thousands of impressions. Healthy click-through rates. A lead count that made the monthly report look respectable. And then the sales team looked at the actual pipeline and asked the question nobody wanted to answer...Read More