Dr Prarthana Kumar

Short Bio

A PhD in Multisensory Marketing from Central University of Hyderabad. Worked as a project fellow for UGC ‘Special Assistance Program’ at the University of Hyderabad. Working as faculty at the Institute of Public Enterprise since 2014. Presented 15 research papers in National and International seminars/conferences. Published 8 articles in National and International referred journals. Presently coordinator for Exec. PGDM and Startupedia – National Level Business Plan Pitch.

Academic Area and Degrees

Academic Area:  Marketing and Entrepreneurship
Degrees:  BBA, MBA- Marketing and HR, PhD – Marketing, Post Doctoral Fellow – Marketing

Dr Prarthana Kumar

Assistant Professor

Course Training
  • Courses on Marketing
  • Research
  • Advertising and Branding
  • Consumer Behavior and Entrepreneurship Development
Research Interest
  • Sensory Branding
  • Consumer Behaviour
  • Service Sectors
  • Hospitality Sector
  • Neuro Marketing