DR. Muzamil Ahmad Baba

Short Bio

Dr. Muzamil Ahmad Baba is currently working as Assistant Professor at Institute of Public Enterprise, Hyderabad. He is a gold medalist in MBA and recipient of Khan Lateef Khan Foundation award. He was awarded prestigious Maulana Azad National Fellowship for his Doctoral degree by University Grants Commission, New Delhi. He has completed his MBA, M.Phil & Ph.D. from MANUU, Hyderabad. He has over 4 years of corporate and teaching experience. Prior to joining IPE, He was associated with Central University of Kashmir. He also worked for KL University, HSBC and GENPACT. His areas of research interest include Marketing Management, Digital Marketing & Development Communication.

DR. Muzamil Ahmad Baba

Area of Marketing

Assistant Professor

muzamilahmadbaba@ipeindia.org

Academic Area and Degrees

Academic Area: Marketing Management
Degrees: M.B.A., M.Phil and Ph.D.

Academic Appoinments
  • Assistant Professor at Institute of Public Enterprise (IPE)
  • Assistant Professor at Central University of Kashmir
  • Assistant Professor at KL University.
Research Interest
  • Marketing Management
  • Digital Marketing
  • Development Communication
Featured work and Publications

Publications in national and international journals.

  • B.Muzamil and Madhivanan S. “Role of Social Media in Digital Economy Awareness: A Study of University Students”- published in International Journal of Research in Management & Social Science. Published by Empyreal Institute of Higher Education. Vol.6, Issue 1(IX), January – March 2018 (Part – 2). ISSN: 2322-0899.
  • B.Muzamil and Ahmed Badiuddin. “Social Media as tool for Minority Empowerment”- published in International Research Journal of Management & Commerce. Published by Asian Research Foundation Association. Vol.4, No.4, April 2017. ISSN: 2348-9766.
  • B.Muzamil, “A Comparative Study of Celebrity& Non- Celebrity Endorsed Social Advertisements in India”- published in Global Media Journal, Pakistan Edition. Published by Allama Iqbal Open University, Islamabad, Pakistan. Vol.IX, No.II, Fall 2016. ISSN: 2070-2496.
  • Afaq, Fowzia and Muzamil B. “Endorsement of Feministic Ideology by Zee TV Soap Operas: A study”- published in SCHOLAR’S VIEW International Journal of Media and Management. Vol.5, No.1, Jan – Jun. 2016. ISSN: 2319-121X.
  • B.Muzamil and Azeem M A. “Effectiveness of Celebrity Endorsement in Social Advertising: A Study in Hyderabad, India”- published in International Journal of Communication and Social Research. Vol.3, No.1, Jan. 2015. ISSN: 2319-605X.
  • B.Muzamil and Azeem M A. “FDI in Retail Sector – More Good than Bad”- published in Edited book titled FDI in Service Sector – Opportunities & Challenges publisher: Paramount Publishing House Hyderabad. ISBN: 978-93-82163-31-2 in May 2012.

Conference (Active) Participation

  • Presented a paper entitled “Role of Social Media in Digital Economy Awareness: A Study of University Students” in two day National Seminar on GST and Digital Economy Implications on Trade and Commerce organized by the Department of Commerce, MANUU, Hyderabad on 22nd&23rd March, 2018.
  • Presented a paper entitled “Empowerment of Minority Education through Facebook: An Empirical Study of Hyderabad” in two day National Conference on Empowering Minorities Through Education organized by the Department of Education & Training, MANUU, Hyderabad on 8th& 9th March, 2018.
  • Presented a paper entitled “Parental influence and Self Evaluation: The Underlying Factors of Girl’s Perception towards Selection of Higher Studies” in One day National Conference on Women Empowerment & Gender Equality organized DEEDS in collaboration with UN Information Centre for India and Bhutan, Guntur on 1st March, 2018.
  • Presented a paper entitled “Facebook: An Effective Informational Spread Channel For Students” in Two day National Seminar on Innovations and Sustainable Growth in Business Management – Opportunities and Challenges organized by the Department of Management Studies, MANUU, Hyderabad on 26th & 27th February, 2018.
  • Presented a paper entitled “Role of Facebook in Digital Economy Awareness” in One day National Seminar on Protection of Consumer Rights in Digital Economy organized by the Department of Commerce, M.V.S. Govt. Degree & PG College, Mahabubnagar on 28th March, 2017.
  • Presented a paper entitled “Social Media and Minority Empowerment: An overview” in 2 day National Conference on Media and Social Change organized by the Department of Mass Communication & Journalism, MooljiJaitha College, Jalgaon, Maharashtra from 30th to 31st January, 2017.
  • Presented a paper entitled “Empowerment of Muslim Women through Social Media” in One day Interdisciplinary National Seminar on Empowerment of Women through Entrepreneurship – Role of Start Up India – Stand Up India organized by LADIES FORUM Anjuman Arts, Science, Commerce College & P.G. Studies in English, Vijapur on 24th September, 2016.
  • Presented a paper entitled “Women Portrayal on Indian TV Channels: A Content Analysis of Selected Channels” in 2 day National Seminar on Re-thinking Empowerment: Gender and Development in India organized by the Association of Indian Universities, New Delhi and the Department of Women Education, Maulana Azad National Urdu University, Hyderabad from 19th to 20th September, 2016.
  • Presented a Case Study entitled “Aava Mineral Water: A Case Study” in 2nd National Case Study Conference organized Shri Mata Vaishno Devi University, Katra, J&K from 22nd to 24th April, 2016.
  • Presented a paper entitled “Role of Social Media in Empowering Minorities” in 2 day International Conference on Muslim, Democracy and the Media Challenges & Perspectives organized by the Department of Mass Communication & Journalism, Maulana Azad National Urdu University, Hyderabad from 17th to 18th March, 2015.
  • Presented a paper entitled “Role of MANUU’S DDE in Promoting Higher Education in Kashmir: A Case Study of Srinagar RC in 2 day National Seminar on Management of Higher Education – Perspectives, Challenges & Strategies organized by the Department of Management & Commerce, Maulana Azad National Urdu University, Hyderabad from 5th to 6th March, 2014.
  • Presented a paper entitled “Impact of ITES Sector on Social Life of Indian Employees” in First Research Scholar’s Seminar organized by Maulana Azad National Urdu University, Hyderabad from 13th to 14th Feb. 2012
Awards & Honours
  • MBA Gold Medalist
  • Recipient of Maulana Azad National Fellowship
  • Recipient of Khan Lateef Khan Foundation Award
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