She is qualified SLET (Accredited by UGC) for faculty in Management, has 18 years of experience in teaching, research, training and consultancy. She got PhD from Andhra University and published a book on “small scale industry – strategies for promotion”. She has completed a research project on Integrated Marketing Communications sponsored by AICTE. Presently, she is working in the area of Social Marketing.
Academic Area: Marketing Management
Degrees:MA (English), MBA (Marketing Management), PGDPMIR, PhD
- Marketing Management
- Marketing Research
- Global Marketing
- Methodological and theoretical research, as well as a considerable portion of my applied and collaborative work, addresses faults in the software and checks for its reliability statistically. My work is the establishment of a new perspective where one assumes stochastic process models for identifying and tracking errors in a software application.
- Social Marketing
- Integrated Marketing Communications