Prof. V Srikanth



Prof. V Srikanth

Professor & Dean(Academics)

Short Bio

Prof. Srikanth Villivalamhas 29 years of Research, Teaching, Training, Consultancy, and Industry Experience. He had been awarded Ph.D. by Osmania University, Hyderabad for his Doctoral Thesis on Marketing Strategies of Software Export Industry. He was awarded Junior Research Fellowship (JRF) by UGC. He had published papers in reputed national and international journals.

He has conducted National Conferences on Cyber Marketing (2007), Customer Relationship Management (2008), Customer Oriented Services Management (2009), Modern Retailing (2017), Management Research in India (2019), National Education Policy (NEP, 2020), and Research, Learning & Teaching Experiences during Covid-19 Pandemic (2021).

He has carried out 19 Research and Consultancy Projects for different organizations.

The Research Projects include an AICTE funded research project on Customer Relationship Management; ICSSR funded Research Project “Whistleblowing as a Corporate Governance Mechanism”.

The Consultancy Projects include Karnataka Soaps and Detergent Ltd., HOPCOMS, Karnataka State Agriculture and Marketing Board, Government of Karnataka, A.P. Rajiv Swagruha Corporation, Mineral Exploration Corporation Ltd., (MECL), Govt. of Assam, Karnataka Evaluation Authority, National Mineral Development Corporation (NMDC), Dept. of Prohibition & Excise, Govt. of Andhra Pradesh, Telangana State Beverages Corporation Ltd., and Telangana State Seeds Development Corporation Ltd.

16 Research Scholars have enrolled for Ph.D. work under his guidance, of which 12 have been awarded Ph.D., and 2 are going to submit their theses shortly. 

He is currently Dean (Academic Affairs) in Institute of Public Enterprise (IPE) looking after and coordinating the Academic, Admissions, Placements, Training, Research and Consultancy activities of the Institute.

He is also the Head, School of Marketing in IPE.


Academic Area and Degrees

  • Academic Area: Marketing Management and Human Resources Management
  • Degrees:M.B.A., Ph.D.

Academic Appoinments

  • Professor
  • Coordinator (Research)

Courses Teaching

  • Marketing Management
  • Marketing Research
  • Consumer Behaviour
  • Customer Relationship Management.

Research Interests

  • Marketing Management
  • Marketing Research
  • Consumer Behaviour
  • Strategic Management
  • International Business Environment
  • International Marketing
  • Indian Business Environment
  • Product Management
  • Banking Theory & Practice
  • Customer Relationship Management
  • Services Marketing
  • Cyber Marketing
  • Retail Management
  • Corporate Governance
  • Digital Marketing
  • e-Governance
  • Digital Transformation

Featured work and Publications

  • Trends in Indian Banking – Universal Banking : Indian Economic Panorama
  • Marketing Strategies of Software Export Industry – A Study of Select Companies : GITAM Journal of Management
  • Indian Software Industry and Its Competitive Advantage: Review of Business Research
  • Indian Software Exports – Destinations & Reasons: The Icfain Journal of Management Research
  • Evolution of Indian Software Industry: Prabandh Journal of Management
  • Indian Software Exports – Modes & Reasons: E-Business Review
  • Online Purchasing Trends – Indian Scenario: International Journal of Business Research
  • The Impact of the Internet on Brand Building: Journal of Marketing Vistas
  • Management and Social Science Research – An Institutional Experience : Academic Foundation
  • Research and Consultancy – An Institutional Experience
  • Impact of Organizational Climate on Employee Turnover Intentions – An Empirical Study : IPE Journal of Management
  • Impact of People Management Practices on Turnover Intentions of Employees – An Empirical Study in Select Service Sector Organizations : Restaurant Business

Awards & Honours

  • Qualified for UGC – Junior Research Fellowship – National Eligibility Test in the year, 1998.