Dr Vasanthi Donthi

vasanthi@ipeindia.org

Dr Vasanthi Donthi

Assistant Professor
Human Resource Management and Entrepreneurship

Short Bio

Dr Vasanthi Donthi is an Assistant Professor in HRM, OB and Entrepreneurship at IPE, Hyderabad. She is a dedicated and enthusiastic professional with over 16+ years of experience in teaching and mentoring of management students. She has participated in various national and international conferences and has got good number of research papers published in various journals of national and international repute. Her research interests include Organizational citizenship behaviour, Emotional intelligence, Start-up management and Entrepreneurship. She pursued her Master’s in Business administration from OU college of Commerce and Business management, Hyderabad. She got awarded her Ph.D. from Telangana University, Nizamabad in the subject area of Organizational Behavior with the title: “A Comparative Study of Organizational Citizenship Behavior in Select Service Sectors”. She has one year of Industry experience as Market Research Analyst.

Academic Area and Degrees

  • Academic Area: Organizational Behaviour, Entrepreneurship
  • Degrees:PhD (OB), MBA (HRM), B. Com

Academic Appoinments

  • Organization: Dr. B.R. Ambedkar Institute of Management and Technology, Baghlingampally, Hyderabad.
    Tenure : January 2019 to February 2020.
    Designation : Assistant Professor (Ratified by University)
  • Organization: Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad
    Tenure : March 2016 to May 2018
    Designation : Assistant Professor.
  • Organization: Stanley College of Engineering and Technology of Women, Hyderabad
    Tenure : September 2009 to February 2016
    Designation : Head of the Department, Associate Professor (Ratified by University)
  • Organization: Sai Krishna College of MBA & MCA – Wanaparthy Dist.
    Tenure : September 2003 to July 2008
    Designation : Assistant Professor (Ratified by University)

Course Training

  • HRM, Organizational Behaviour and Entrepreneurship.

Research Interests

  • Organizational citizenship behaviour, Emotional intelligence, start-up management and entrepreneurship

Featured work and Publications

Paper Publications

  • Topic: Effectiveness of Employee Satisfaction on Organizational Citizenship Behaviour
    Journal for the Study of Research (JSR Journal)-Web of Science Group; Volume-XII Issue-V, May 2020; ISSN: 1781–7838 Page No.21-27(B Impact Factor is 4.91 for year 2019) UGC-CARE Approved Group-II Journal.
  • Topic: AIDA Model: An Invisible Promotional Tool-Maruti Suzuki India Limited Perspective
    International Journal of Innovative Technology and Exploring Engineering; Volume-8 Issue-12, October 2019; ISSN: 2278–3075 Page No.4807-4813(B Impact Factor is 5.54 for year 2018) Scopus Indexed Journal.
  • Topic: The Biometric Preferences of Smartphone Customers
    International Journal of Management Technology and Engineering; Volume 9, Issue 3, March 2019; ISSN NO: 2249-7455; pages 21-32. (Impact factor 6.3); UGC indexed Journal.
  • Topic: The Behavioral Economics Approach of Altruism in Corporates.
    Suraj Punj Journal for Multidisciplinary Research; Volume 9, Issue 3, September2018; ISSN NO: 2394-2886; pages 22-25. (Impact factor 6.1); UGC indexed Journal
  • Topic: A Study on Perception of Job Seekers about Social Media Recruitment.
    Asia Pacific Journal of Research; Vol: I. Issue XCI, August 2018; ISSN (Print): 2320-5504 ISSN (Online): 2347-4793; pages 66-72. (Impact factor 6.58)
  • Topic: A Study on Commitment, Job Satisfaction and Work Exhaustion among Employees in Small Scale Industries.
    Osmania Journal of Management; July-Sep 2015; Volume-XI, Number-3; ISSN No: 0976-4208; pages 47-56.
  • Topic: Stress Management: A Growing Challenge for IT and Software Industry.
    Modern Management Practices; Department of Business Management, Osmania University Feb 2013; ISBN: 978-81-7800-299-6; pages 328-34.

Conferences Attended and Paper Presentations

  • Topic: Past, present and Future of Management in India.
    The paper has been presented at the National seminar “Management Education in India: Issues and Challenges (MEIIC-2020)”organized by the Department of Business Management, Yogi Vemana University, Kadapa on 12th and 13th March 2020.
  • Topic: Current Scenario of Women Entrepreneurs in India-MSME Perspective.
    The paper has been presented at the National seminar “Issues, Challenges and Prospects of women Participation in Research and development Activities in India: Past, Present and Future Scenario (ICPWRD-2020)”organized by the Department of Business Management, Yogi Vemana University, Kadapa on 14th and 15th February 2020.
  • Topic: Social Recruitment- An emerging trend in Human Resources.
    The paper has been presented at the National seminar “Modern management Practices-A Paradigm Shift “organized by the Department of Business Management, Osmania University on 26th and 27th February 2016.
  • Topic: Role of Talent Management in Human Resources Management.
    The paper has been presented at the National seminar “Emerging HR Practices for the Organizational Development” organized by the Department of Business Management, Telangana University, Nizamabad on 8th October 2015.
  • Topic: Stress Management: A Growing Challenge for IT and Software Industry.
    The paper has been presented at the National seminar “Modern Management Practices” organized by the Department of Business Management, Osmania University on February 1st &2nd 2013 and has been published
  • Topic: Retailing Challenges and role of IT in Indian retailing sector.
    The paper has been presented at the National seminar “Emerging trends in the Indian retailing Industry “organized by the CMR Technical Campus, on January 6th & 7th 2012.
  • Topic: Demographics and Diversity
    The paper has been presented at the National seminar “Contemporary management-Issues and Challenges” organized by the Department of Business Management, Osmania University on 20th and 21st August 2010.

FDPs and Workshops Attended

  • Topic: Introduction to Social Entrepreneurship
    The program was conducted by AICTE Training and Learning (ATAL) Academy at in collaboration with Gujarat National Law University from 3rd – 7th August 2021.
  • Topic: Entrepreneurship Development Program
    The program was conducted by Centre for Entrepreneurship Development & Business Sustainability in collaboration with Osmania Technology Business Incubator from 5th – 11th October 2020
  • Topic: Transforming into Better Performers
    The FDP was organized by In- House –Training Centre, Chaitanya Bharathi Institute of Technology from 27 November to 1 December 2017.
  • Topic: Meeting the Challenges of a Teacher in Modern Engineering Education
    The FDP was organized by In- House –Training Centre, Chaitanya Bharathi Institute of Technology from 12 to 17 June 2017.
  • Topic: Intellectual Property Rights
    The FDP was organized by School of Management studies and Department of Biotech Engineering, Chaitanya Bharathi Institute of Technology under TEQIP 2 from19 to 24 December 2016.
  • Topic: Statistical Tools for Management Research
    The workshop was organized by Department of Business management; Telangana University, Dichpally, Nizamabad on 24th April 2015.
  • Topic: Innovative Teaching Strategies
    The workshop was organized by Department of Business management; Methodist College of Engineering and Technology, Hyderabad on 21stDecember 2013.