Syed Azher Ali is an Assistant Professor in the area of Marketing at IPE, Hyderabad. He is an active researcher and published research papers on contemporary topics in national and international journals of high repute. His research interests are consumer behavior, digital marketing, e-commerce and airport retailing etc. He specializes in quantitative data analysis using various tools. He holds Bachelors of Science (B.Sc), Masters of Business Administration(M.B.A) and Doctor of Philosophy (Ph.D.) in Marketing.