Dr. Sagyan Sagarika Mohanty

Assistant Professor
Marketing, Digital Marketing

Academic Area and Degrees :

Academic Area: Marketing, Digital Marketing
Degrees: Ph.D., M.B. A, Advanced Certificate in Digital Marketing & Communication from MICA

Academic Associations

Assistant Professor Vignana Jyothi Institute of Management, www.vjim.edu.in Hyderabad (February 2021 to June 2023)
Assistant Professor, Heritage Business School, Kolkata, West Bengal (www.hbs.edu.in ) (From October, 2017 to May 2020)
Assistant Professor, Biju Patnaik Institute of IT and Management Studies, Bhubaneswar www.biitm.ac.in (From August, 2016 to October 2017)
Assistant Professor Gandhi Institute for Technological Advancement (GITA), Bhubaneswar www.gita.edu.in (From December 2009 to August 2015).
Assistant Professor Dhaneswar Rath Institute of Engineering & Management Studies (DRIEMS), Cuttack, Odisha www.driems.ac.in (From March 2006 to September, 2009)
Office of the State Project Director, Orissa Primary Education Program Authority (OPEPA) Bhubaneswar, Odisha. (From November 2003 to October 2004) as Coordinator Planning, Sarva Sikshya Abhiyan, Jagatsinghpur

Publications in National and International Journals

Sagyan Sagarika Mohanty and Jayalaxmi Samal, (2022), “Devastated but Determined: The Story of a Tribal Area Women Entrepreneur”, Management Case, Vision: The Journal of Business Perspective, Sage Journals, (Scopus Indexed, C listed Journal)
Sagyan Sagarika Mohanty (2016), “Sustenance and Success in a Structured Competitive Environment– A Study of Healthcare Equipment Industry in India”, Journal of Advances in Business Management, ISSN(Print) 2395-7328
Sagyan Sagarika Mohanty (2016), “Can Sales and Service Support Enhance Brand Equity? Journal of Supply Chain and Operations Management, Volume 14, Special Issue, ISSN: 2167 – 7115
Sagyan Sagarika Mohanty (2015), “Impact of Marketing Mix elements on Brand Equity of Health Care Equip”, Srusti Management Review, ISSN NO: 0974-4274
Sagyan Sagarika Mohanty (2014), “Growing Importance of Mascot & their Impact on Brand Awareness”, IJCEM International Journal of Computational Engineering & Management, Vol. 17 Issue 6, November 2014, ISSN (Online): 2230-7893

Article Published in Books :

Revenge Tourism: A Response Mechanism of the Traumatic Era” (2022) published in an edited book entitled COVID-19 and tourism destinations: Impacts and prospects for recovery, Scopus Indexed, Springer Publishing House.
“ASY Travel Solution: A Drive towards Post-Covid Era” (2021) published in an edited book entitled “Case Studies on Perspectives on Entrepreneurship and Sustainability”, published by Bloomsbury Publishing India, ISBN: 978-93-54352-69-0.
“Marketing in the 21st Century” (2020) published in an edited book entitled Perspectives On Business Management & Economics, Volume -III, Published by Viswamitra Foundation ISBN: 978-81-951151-1-2.

Papers presented in conferences

Presented a research paper entitled “Did COVID 19 Affect the Behavioural Health of Youth in India? A Qualitative Analysis” in the International Conference on Emerging Issues and Challenges in Global Mental Health & Public Health for the 21st Century held during 28th – 30th November 2022 at CIMS, Bhubaneswar, Odisha
Presented A Case Study entitled “ASY Travel Solution: A Drive towards Post-Covid Era” in the 11th ICMC (International Management Case Conference) held during 3rd, 4th & 5th December 2021 on Virtual mode.
Presented a research paper entitled “City Branding and Tourist Loyalty – A Case Study of Puri” in the 8TH ICFAI Conference on Marketing & Business Strategy (ICOMBS – 2019) held during 15th & 16th November 2019 at ICFAI Business School, Hyderabad.
Presented a research paper titled “Impact of rational and emotional appeal on purchase intention among millennia’s – A study on Deodorant market” in NASMEI – Summer Marketing – IS Conference held on 26th – 28th July 2019 at IIM, Indore.
Presented a research paper titled “Impact of Brand Equity on consumer Purchase Decision- A Study on Patanjali Products” in the International Conference, Organized by IMI, Bhubaneswar & EDGE Business School, Mexico during 9th & 10th December 2016.
Presented a research article titled “Success story of emotional appeal in developing Brand Image” in the National conference on Management –A changing Scenario, held at Panimalar College, on 6th March 2010.
Presented a research article titled “CSR, a Responsibility for Sustainability and Growth, (A comparison Between Private vs public sector Companies, with special reference to TATA and NALCO in Odisha.)” in the International Seminar on Integrating Spirituality and Organizational Leadership, organized by Faculty of Mgt. Studies, Delhi and Pondicherry University on 9th-12th February 2009.
Presented a research article titled “CRM- Innovation matters with specific reference to GE healthcare”, in the National Seminar at DRIEMS, Odisha, on 10th March 2007.
Presented a research paper titled “Corporate Social Responsibility, a Responsibility in disguise for the attainment of continuous growth.” in National Seminar at DRIEMS, Odisha, on 30th April 2006.

Invited Guest / Resource Person / Panelist :

Delivered a lecture as a Guest Speaker on Search Engine Optimization in a Webniar organized by Amrita Vishwa Vidyapeetham, Coimbatour on 15th January 2023.
Delivered a lecture as a Guest Speaker on “Art of Writing A Book Chapter”, in the Workshop, organized by St. Joseph’s Degree and PG College Hyderabad from 27th July to 29th 2022.
Delivered a lecture as a Session Speaker on “Introduction to Teaching Note” in a Three-day FDP Program, in Dr.N.G.P. Arts and Science College, Coimbatore on 21st June 2022.
Delivered a lecture as a Resource Person in a One-day FDP Program on “Art of Case Writing”, in Pendekanti Institute of Management, Hyderabad 18th April 2022.
Acted as Reviewer & Session Chair in the 4th International Conference on Impact of Current Events on the Future of Business Building Resilient Organizations, Organized by Vigana Jyothi Institute of Management, Hyderabad from 7th to 9th April 2022.