Dr Rambabu Lavuri


Dr. Rambabu Lavuri

Assistant Professor

Short Bio

Dr. Rambabu Lavuri was a Post Doctoral Fellow (PDF-ICSSR) at the Department of Business Management at Osmania University in Hyderabad. He is a dedicated academician and researcher in the area of management studies with over ten years of experience in teaching and research. 

Academic Area and Degrees

  • Academic Area:Marketing management, advertising, consumer behaviour, product management and retailing.
  • Degrees:MBA, MA, PGDSRD, Ph.D, PDF, (MSc- Psy)

Academic Appointments

  • National Institute of Technology (NIT)-Warangal

Research Interest

  • Green Marketing, Sustainability, luxury brands, Consumer behaviour, Advertising and Retailing

Awards & Honours

  • Junior Research Fellowship (UGC-JRF) – Marketing, June 2011, University Grants Commission (UGC), India.

  • National Eligibility Test (UGC-NET) for Lectureship, June 2011, University Grants Commission (UGC), India.

  • Post Doctoral Fellow (ICSSR-PDF), January 2019, Indian Council of Social Science Research (ICSSR), India.

Featured work and Publications

Details Research Papers Conference Book chapters Books Work shops
ABDC category
A 01 09 04 02 07
B 04
C 02
Scopus Indexed 9(4+5)
Web of science 08
UGC-Listed 13
Peer/referred 32
Total 64 09 04 02 07

Best top research papers

  • LAVURI, R., Charbel. J., Oksana., G & Roubaud, D. (2022). Green Factors Stimulating the Purchase Intention of Innovative Luxury Organic Beauty Products: Implications for Sustainable Development. Journal of Environmental Management, 301,113899. https://doi.org/10.1016/j.jenvman.2021.113899 (Elsevier) (ABDC-A; Scopus-Q1).

  • Parida, R., Singh, A., & Lavuri, R. (2022). Integration of Industry 4.0 for the Smart and Sustainable Future of Healthcare Sector Post-COVID Era, Indonesian Journal of Sustainability Accounting and Management, V6 N1 (January-June). (ABDC-C Category, Web of Science). Accepted

  • LAVURI, R. (2021). Extending the theory of planned behaviour: Factors fostering on millennial intention to Purchase of Eco-Sustainable Products in an emerging market. Journal of Environmental Planning and Management.  https://doi.org/10.1080/09640568.2021.1933925 . (ABS, ABDC-B Category, SCOPUS-Q1).

  • LAVURI, R. (2021). Intrinsic factors affecting online impulsive shopping during the Coivd-19 in emerging markets. International Journal of Emerging Markets. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOEM-12-2020-1530. (ABS, ABDC-B Category, SCOPUS-Q2, Web of Science).

  • Erni R., LAVURI, R, & Ardi G. (2021). Purchasing eco-sustainable products: Interrelationship between environmental knowledge, environmental concern, green attitude, and perceived behavior. Sustainability, 13(9), 4601. https://www.mdpi.com/2071-1050/13/9/4601/htm (SCOPUS: Q2, Web of science)

  • Kaur, J., Parida, R., Ghosh, S., & LAVURI, R. (2021). Impact of Materialism on Purchase Intention of Sustainable Luxury Goods: An Empirical Study in India. Society and Business Review. https://doi.org/10.1108/SBR-10-2020-0130 (ABS, ABDC-B Category, SCOPUS-Q2, Web of Science).

  • LAVURI, R., & Aileni, V. R. (2021). TV Advertisements: Assessing the moderating effect of Children’s Pester Power on Parents Purchase Decision. Journal of Promotion Management, Article-in-Press (ABS, ABDC-B Category, SCOPUS-Q2, Web of Science). Accepted

  • LAVURI, R., Eddy, J., & Ardi G. (2021). Green Sustainability: Factors Fostering and Behavioural Difference Between Millennial and Gen Z: Mediating Role of Green Purchase Intention. Economics and Environment (ISSN: 0867-8898), 1(76), 8-38. DOI: 10.34659/2021/1/1
    https://www.ekonomiaisrodowisko.pl/journal/about (SCOPUS: Q3, Web of science)

  • LAVURI, R., & SUSANDY, G. (2020). Green Products: Factors Exploring the Green Purchasing Behavior of Southern Indian Shoppers. Indonesian Journal of Sustainability Accounting and Management (ISSN:2597-6222), 4(2), 174–191. https://unpas.id/index.php/ijsam/article/view/229. doi:http://dx.doi.org/10.28992/ijsam.v4i2.229. (ABDC-C Category).

  • Lavuri, R., & Porika, R. (2019), Packaging strategies: knowledge outlook on consumer buying behavior, Journal of Industry – University Collaboration, (Emerald: 2631-357X); 2(2), 67-78 2020. https://doi.org/10.1108/JIUC-10-2019-0017.

  • Lavuri, R., & Navulla, D., & Pakala, Y. (2019). Effect of Social Media Networks on Academic Performance of Indian Students. Journal of Critical Reviews, ISSN- 2394-5125, 6(4), 72-78. Scopus (Multidisciplinary). http://www.jcreview.com/index.php?iid=2019-6-4.000&&jid=197&lng=

  • Lavuri, R., & Navulla, D., &, Maloth, N. N. (2019). Buying predilection of buyers towards branded Mobile phones Devices. International Journal of Recent Technology and Engineering (IJRTE) ISSN: 2277-3878, 8(3), 178-186. Scopus (Multidisciplinary). https://www.ijrte.org/download/volume-8-issue-3s3/

  • Rambabu Lavuri (2018). Evaluating The Factors That Influence On Rural To Urban Migration. Journal of Social Work Education and Practice, 3(2), 62-74. Web of science and UGC Approved.