Dr. Prashant Raman


Dr. Prashant Raman

Assistant Professor

Short Bio

Currently working as Assistant Professor at Institute of Public Enterprise, Hyderabad. He has over 12 years of experience in both industry and academics. Prior to joining IPE, he was associated with Banasthali Vidyapith for about 5 years. He also worked with Satyam Computer Services Ltd. (Now Tech Mahindra) as Relationship Manager for around 7 years where he was instrumental in handling ramp ups and bulk requirements for clients like Master Card, Google, Apple, Microsoft, Motorola etc. He has extensive experience in the areas of Client Relationship Management, Training and Development (T&D), Business Analysis, Resource Management, Internal Talent Management and Cost optimization. His areas of research interest include e-commerce, Marketing Management and Consumer behaviour in the digital age.

Academic Area and Degrees

  • Academic Area: Marketing Management and Consumer Behaviour
  • Degrees:B.E. (Computer Science), M.B.A. and Ph.D

Academic Appoinments

  • Assistant Professor at Institute of Public Enterprise (IPE) (2018 – Till Date)
  • Associate Professor at FMS-WISDOM, Banasthali Vidyapith (2013 – 2018)
  • Relationship Manager at Satyam Computer Services Ltd. (Tech Mahindra) (2007 – 2013)

Research Interests

  • Marketing Management
  • Consumer behaviour in the digital age
  • E-commerce

Publications in national and international journals.

  • Raman, P. & Aashish, K. (2021). To continue or not to continue: a structural analysis of antecedents of mobile payment systems in India. International Journal of Bank Marketing, Early cite, ABDC ‘A’ category.
  • Raman, P. (2020). Examining the importance of Gamification, Social Interaction and Perceived Enjoyment among young female online buyers in India. Young Consumers, Early cite, ABDC ‘B’ category.
  • Raman, P. & Aashish, K. (2020). Think global and buy global: The influence of global identity on Indian consumers’ behaviour towards Chinese smartphone brands. Journal of Global Marketing, Early cite, ABDC ‘B’ category.
  • Raman, P. (2020). Online Shopping Characteristics And Its Influence On Female Buying Behavior: An Extension Of The Theory Of Planned Behavior. Journal of Electronic Commerce in Organizations, 18(4), 1-29, ABDC ‘B’ category.
  • Raman, P. (2019). Understanding female consumers’ intention to shop online: the role of trust, convenience and customer service. Asia Pacific Journal of Marketing and Logistics, 31(4), 1138-1160, ABDC ‘A’ category.
  • Raman, P. (2017). What Women Want? An Analysis of Demographics and Different Factors Influencing Online Shopping in India. Journal of Business and Management, 23 (1/2), 82-118. ABDC ‘C’ category
  • Raman, P. (2017). Demographics variables and its impact on the factors affecting the women consumers’ online repeat purchase intention in India: An empirical study. IIM Shillong Journal of Management Science 8 (3).
  • Raman, P. (2016). Demographic Variables and Its Impact on the Factors Affecting Women Consumers Online Purchase Intention in India: An Empirical Study. LBS Journal of Management & Research, 14(1), 33-52.
  • Raman, P. (2016), Green Supply Chain Management: Case Studies on Indian Companies, Abhigyan – Fore School of Management, XXXIII No. 4, P. 23-38.
  • Raman, P., Kapoor, S., Chaudhary, A. & Shekhar, V. (2015), The Eco-friendly Model For Creating Sustainability Brands, Journal of Commerce & Business Studies – Delhi School of Economics, Vol. 2, P. 53-63.
  • Raman, P. (2014). Factors Influencing Women Consumers’ buying Behavior towards Online Shopping in India. Journal of Contemporary Management Research – Bhartidasan Institute of Management, Vol. 8, Issue 2, P. 23-56.

Book Reviews

  • Raman, P. (2016). Siddhartha, Hermann Hesse: book review. Business Analyst – Shriram College of Commerce, Vol. 36, Issue 2, P. 277.
  • Raman, P. & Raman, U. (2015). Jugaad Innovation: A Frugal and Flexible Approach to Innovation for the 21st Century, Navi Radjou, Jaideep Prabhu and Simone Ahuja: book review. Global Vistas, Vol. 1, P. 38.

Case Study

  • Raman, P. (2016). “Improving Customer Satisfaction by Increasing the Reach: Life Insurance Corporation of India”. Emerald Emerging Markets Case studies. Vol. 6, Issue 2.
  • Raman, P. (2018). Zomato: a shining armour in the foodtech sector. Journal of Information Technology Case and Application Research, 1-21. ABDC ‘C’ category

Chapters / Books

  • Pareek, A., & Raman, P. (2016). Payments Banks – Can India Achieve Digital Financial Inclusion? Perspectives on Business & Management, Aditya Informatics & Research Centre.

Awards & Honours

  • Awarded by The Institute of Companies Secretaries of India (ICSI) for the contribution in the field of education and nurturing young talent (2017)
  • The distinction of having issued POB-Pat on Back certificate for streamlining the entire RFI (Request for Information) and RFP (Request for Proposal) process – Satyam Computer Services Pvt. Ltd. (2008)
  • Awarded as a QMS (Quality Management System) certified Associate for meeting the customer requirements – Satyam Computer Services Pvt. Ltd. (2008)
  • Service Anniversary Award – In recognition of the skills, experience and performance delivered in the success of Mahindra Satyam (2012)
  • STAR Performer award in the annual appraisal process – Mahindra Satyam (2011-12)