Dr P V Vijay Kumar Reddy

vijay@ipeindia.org

Dr. P.V. Vijay Kumar Reddy

Associate Professor & Joint Coordinator - Placements
Marketing, CRM, E-Commerce, SCM, Retailing and Technology in Business

Dr. P.V. Vijay Kumar Reddy has 16 years of experience in Academics & Industry. He truly believes in team work and academic leadership. He published 9 books and 30 papers in various reputed international & national journals.

Prior choosing the academic career Dr.Vijay worked for Wipro Ltd. He handled project transitions in the verticals of SCM,Business intelligence, FA and Non Production Procurement. His experience includes working with global clients like Boeing Corporation and Sun Micro systems. He believes that unconventional thinking and forward looking leadership are the structural base of any successful organization.

Academic Qualifications

  • Academics Area: Marketing & Information Systems
  • Degree: BCA, MBA, PhD (Retailing), (PGD SCM&L)
  • Certifications:
    • Enterprise Systems – University of Minnesota
    • IS/IT Governance – University of Minnesota
    • Operations Management: Analysis and Improvement Methods – University of Illinois

Professional Experience

  • Associate Professor – Institute of Public Enterprise (July 2022 – Till date)
  • HoD – MBA – K L Business School (Nov 2018 – July 2022)
  • Associate Professor – K L Business School (August 2009 – July 2022)
  • Team Leader – Wipro Ltd (April 2006 – July 2009)
  • Assistant Manager – ICFAI ( July 2005 – April 2006)

Research Interests

  • Marketing, CRM, E-Commerce, SCM, Retailing and Technology in Business.

Research Guidance

  • PhD Awarded: 1 Scholar
  • Thesis Submitted: 1
  • Awaiting Pre-Talk: 2

Publications

  • "Contagion affects on automobile sector in india " is published in “ International Journal of Mechanical and Production Engineering Research and Development" 2021 10(3) pp 5185-192
  • "Impact of block chain technology on the process efficiency with reference to Financial markets " is published in “Academy of Accounting and Financial Studies Journal " 2021 25(6) pp 1-11 (SCOPUS & ABDC)
  • “Investor behavior role in market decision -an impact of Vix Futures on Vix spot ". is published in “Academy of Accounting and Financial Studies Journal " 2021 25(5) pp 1-12 (SCOPUS & ABDC)
  • “Contagion effects on Automobile sector in India". is published in “International Journal of Mechanical and Production Engineering Research and Development”. June - 2020. (SCOPUS)
  • "Factors that a Buyer Evaluates for Assessing the Purchase Decisions with Reference to Automobiles". is published in “JARDSC”. July - 2019. (SCOPUS)
  • "Impact of Block Chain Technology adoption on financial markets". is published in “JARDSC”. Jan - 2019.
  • " Impact Of Selected Investment Avenues On GDP". is published in “JARDSC”. Jan - 2019.
  • "Disruptive trends and inclination in passenger cars in Indian Automobile Industry". is published in “IJMPERD”. Jan - 2019. (SCOPUS)
  • " Emergence of Automobile Industry in Indian context - A Conceptual study". is published in “IJMET”. Feb - 2019. (SCOPUS)
  • "Engineered impact of tangibles on repurchase intentions in organized fast food industry ". is published in “International Journal of Mechanical Engineering and Technology”. Feb - 2018. (SCOPUS)
  • "Procurement patterns and influential determinants in the cotton industry". is published in “International Journal of Mechanical Engineering and Technology”. Feb - 2018. (SCOPUS)
  • Research paper " Impact of online customer appraisal on online shopper buying decisions ". is published in “International Journal of Research in Commerce, IT and Management”. 2017.
  • "A study on dimensions of service quality relation to customer satisfaction with reference to private sector banks”, is published in “International Journal of Research in Commerce, Economics and Management”. 2017.
  • "A study on determinants of online Ads quality" is published in “International Journal of Research in Computer Application and Management”. 2017.
  • "A study on waste management practices in private hospitals in Khammam district " is published in “International Journal of Research in Commerce and Management”. 2017.
  • "Determinants of impulse buying attitude of organized retail shoppers". is published in “International Journal of Business Management and Allied Sciences”. 2017.
  • "A study on consequences of online shoppers' satisfaction ". is published in "The Journal of Business Management- ISOR”. 2017.
  • "Consequences of customer satisfaction in organized food and grocery retailing in Andhra Pradesh". is published in the journal “International Journal of Applied Business and Economic Research”. 2016 (SCOPUS & ABDC
  • “Role of technology and innovation in enhancing customer experience.” is published in "The Journal of Business Management- ISOR”. 2016.
  • “An overview of Indian retail and organized food and grocery industry” is published in IFIM’s “Focus – The International Journal of Management Digest”. April 2015.
  • “Antecedents and Consequences of Customer satisfaction in Food & Grocery Retailing – An Empirical Analysis” is published in IIM-Calcutta's "Decision". December 2012. (Springer)
  • “Determinants of customer emotional loyalty in emerging retail market: An empirical analysis” is published in IFIM’s “Focus – The International Journal of Management Digest”. January 2012.
  • “Business Process Outsourcing to Knowledge Process Outsourcing – A Paradigm Shift” is published in GITAM Journal of Management – 2011
  • “Customer Preferences With Reference To Private Labels Of Big Bazaar” is published in "Research Journal of Commerce and Behavioural Sciences”. May 2012
  • “An Overview of world’s BPO Industry” is published in Management Observer December 2010

Books/Chapters Published

Books

  • Antecedents and consequences of customer satisfaction in organized food & grocery retailing – an empirical study in Andhra Pradesh (2021), ProQuest, ISBN (979878638398)
  • Innovation and Entrepreneurship Development (2021), KL Business School, ISBN 978-93-90028-37-8
  • Determinants of brand selection in cement distribution (2017), LAP, Germany, ISBN 978-3330044951
  • Effectiveness of Online Visual Merchandise in Indian Ecommerce Sites (2016), LAP, Germany, ISBN 978-3659978845
  • Impact of value added services on customer satisfaction in SBI and its associate banks (2016), LAP, Germany, ISBN 9783659922619
  • Consumer protection in the era of advanced technology (2015), KLBS ISBN NO: 9788193063835 (National Edition)

Book Chapters

  • A conceptual study on deteriorating effects of phishing on customer relations, Chapter in Consumer protection in the era of advanced technology, KLBS, ISBN NO: 9788193063835 (National Edition). (2015)
  • Role of technology in Indian banking sector and it's prevailing threats, Chapter in Consumer Protection in the Era of Advanced Technology, published by KL University Business School. ISBN NO: 9788193063835 (National Edition). (2015)
  • A study on cyber crime, hacking and preventive methods, Chapter in Cyber Crimes and consumer protections, published by KL University Business School. (National Edition). (2015).

Awards and Honours

  • Best Teacher Award for 6 consecutive years in K L Business School
  • Best Pragathi Award in Wipro
  • Best Performer Award in Wipro
  • Best Team Award in Wipro