Dr. Muzamil Ahmad Baba is currently working as Assistant Professor at Institute of Public Enterprise, Hyderabad. He is a gold medalist in MBA and recipient of Khan Lateef Khan Foundation award. He was awarded prestigious Maulana Azad National Fellowship for his Doctoral degree by University Grants Commission, New Delhi. He has completed his MBA, M.Phil & Ph.D. from MANUU, Hyderabad. He has over 4 years of corporate and teaching experience. Prior to joining IPE, He was associated with Central University of Kashmir. He also worked for KL University, HSBC and GENPACT. His areas of research interest include Marketing Management, Digital Marketing & Development Communication.