Prof K V Anantha Kumar

Prof K V Anantha Kumar

Professor, Coordinator - Admissions
& Programme Head - PGDM - Business Analytics Marketing


Dr Ananth, a Mechanical Engineer did his masters in Business Management with Marketing as Specialization. His doctoral thesis is on ” Marketing Strategies of LIC- A Comparative Study”. His academic experience spreads around teaching Dozen Business Management Subjects.

Academic Area and Degrees

  • Academic Area: Operations and Marketing.
  • Degrees:BE Mechanical, MBA Marketing, Ph.D

Academic Appoinments

  • Worked with Chaitanya Bharathi Institute of Technology from 1998 to 2011 in School of Management Studies.
  • From 2011 till date Associated with Institute of Public Enterprise in Operations Area.

Courses Teaching

  • Production and Operations Management
  • Statistics for Management
  • Operational Research
  • Project Management

Research Statement

  • To be a part of Research on customer Interests Customer Satisfaction, Customer Delight, Customer Relationship Management.

Research Interests

  • Customer Surveys
  • Evaluation studies
  • Gender Diversity Issues