Prof K V Anantha Kumar

ananth@ipeindia.org

Prof K V Anantha Kumar

Professor & Coordinator - Admissions
Marketing

Biography

Dr Ananth, a Mechanical Engineer did his masters in Business Management with Marketing as Specialization. His doctoral thesis is on ” Marketing Strategies of LIC- A Comparative Study”. His academic experience spreads around teaching Dozen Business Management Subjects.

Academic Area and Degrees

Academic Area: Operations and Marketing.
Degrees:BE Mechanical, MBA Marketing, Ph.D

Academic Appoinments

Worked with Chaitanya Bharathi Institute of Technology from 1998 to 2011 in School of Management Studies.
From 2011 till date Associated with Institute of Public Enterprise in Operations Area.

Courses Teaching

Production and Operations Management
Statistics for Management
Operational Research
Project Management

Research Statement

To be a part of Research on customer Interests Customer Satisfaction, Customer Delight, Customer Relationship Management.

Research Interests

Customer Surveys
Evaluation studies
Gender Diversity Issues