To represent and support an inclusive and vibrant student community in which members have the opportunity to expand their horizons with the new marketing trends, reach their full potential with the conceptual knowledge, and change the world around them with the help of marketing themselves in the hypercompetitive environment.
This club brings students together through events, sponsor-ships, publicity and awareness of IPE hosted events providing opportunities for development and social interaction that are central to many students’ college experience. This club was efficient in bringing in stalls for Fresher’s day. The club in the past conducted events like Ad-Venture – Creating an Advertising Campaign, inQuizitive– A quiz on Marketing, Market Encounter– A puzzle based game the best managers would compete with each other. Cracking Cliché–Designing a Marketing Plan given a company and unusual product, What’s in a name? – Karachi Bakery Controversy Suggesting a New name and Marketing Campaign.
