OVERVIEW The Fellowship Programme of the Institute of Public Enterprise supported by Indian Council of Social Science Research (ICSSR) is one of the oldest and largest in the field of social sciences. IPE is recognized as a ‘Centre of Excellence’ for doctoral studies by the Indian Council of Social Science Research (ICSSR), Ministry of Education, Government of India. The research wing of the Institute is complemented with a strong faculty...Read More

Introduction While Big Data has been much hyped as a new way to help organizations meet their customer needs and desires; another equally important advance has been the application of behavioural science – new knowledge from psychology, behavioural economics, neuroscience, and sociology – for the understanding of how customers think and act. Behavioural science is a discipline, which is deeply rooted in a collaborative way of thinking and finding solutions....Read More