Post Graduate Diploma in Marketing Management

• Exemplify application and comprehension of marketing principles, practices and management models in general and Marketing in particular.
• Exhibit critical, creative and evidence-based thinking to find out business and marketing issues, and also present efficient and effective solutions.
• Exemplify good problem-solving skills by analysing and combining data from different local and world sources, critically.
• Communicate effectively in cultures, in technology-enabled environments, clearly and persuasively, conveying well-organised ideas verbally and in writing.
• Successfully partner and lead individuals within multicultural and rapidly changing business contexts, to work individually and in groups, and with ethical, sustainable, cultural, and global sensitivities.
• Show the capacity to evaluate oneself and work self-directed to construct oneself to expand one’s professional practice and knowledge, especially in transitioning into new learning settings.
• Demonstrate entrepreneurial acumen to start, operate, and run startups as well as to start and grow family businesses.

IPE India’s PGDM in Marketing Management Program has some unique strengths that prepare graduates for long-term professional success:

• AICTE, MoE, and GoI approved; equivalent to an MBA by AIU.
• Accreditation by the South Asian Quality Assurance System (SAQS).
• Dual specialisation in Marketing, Finance, HR, Operations, and other areas as an option.
• Exposure and foreign language learning in global business settings.
• Pedagogy through case studies, industry interfaces, simulation, and projects.
• Extensive industry engagement via guest lecturers, internships, and company visits.
• Vibrant campus life with the benefit of state-of-the-art infrastructure and a proactive alumni association.

The PGDM Marketing Management course syllabus is infused with a constant industry-academic interface so that students are provided with what is required in business today. The PGDM Marketing Management course duration is two years and is spread across six terms with core courses, electives, and internships. Listed below are all the PGDM marketing course details of IPE India that you must know.

The following are the PGDM marketing course eligibility requirements:

• The candidates must have a Bachelor’s Degree with a minimum of 50% marks or equivalent CGPA. (45% in the case of SC/ST candidates)
• The qualifying degree must be from a UGC-recognised University/deemed University recognised by the Ministry of HRD, GoI.

Selection Procedure

• Step 1: The candidates need to appear for any one of the admission tests (CAT / XAT / MAT / ATMA / CMAT / GMAT).
• Step 2: Fill out the IPE Admissions online.
• Step 3: Shortlisted candidates will be called for the Group Discussion and Personal Interview rounds at IPE Hyderabad and in other metropolitan cities.

Additionally, students must submit an annual hostel fee of INR 1.5 Lakh or INR 1.05 Lakh (for single and shared accommodations, respectively, which includes food cost as well) and a transportation fee of INR 45,000 (for the IPE Shamirpet campus only).

Applications are competitive and holistic, taking into account test scores, academic ability, communication skills, and leadership potential.