PGDM in Marketing Management

• Demonstrate the knowledge and understanding of principles, practices and frameworks of management in general and the Marketing domain in particular.
• Exhibit critical, creative, and evidence-based thinking to identify business and marketing problems, and to provide effective and efficient solutions.
• Illustrate effective problem-solving abilities by critically evaluating and synthesizing information from diverse local and global perspectives.
• Effectively communicate in cross-cultural settings, in technology mediated environments, presenting ideas clearly and persuasively in both written and oral forms.
• Efficiently lead in diverse and dynamic business environments, demonstrating the ability to work both independently and collaboratively while exhibiting ethical, sustainable, cultural, and global awareness. Demonstrate the ability to assess themselves and actively pursue self-development to advance their professional knowledge and practice, particularly in adapting to new learning environments.
• Exhibit entrepreneurial prowess to establish, lead, and manage startups, as well as enhance and expand family enterprises.

IPE India’s PGDM in Marketing Management Program has some unique strengths that prepare graduates for long-term professional success:

• AICTE, MoE, and GoI approved; equivalent to an MBA by AIU.
• Accreditation by the South Asian Quality Assurance System (SAQS).
• Dual specialisation in Marketing, Finance, HR, Operations, and other areas as an option.
• Exposure and foreign language learning in global business settings.
• Pedagogy through case studies, industry interfaces, simulation, and projects.
• Extensive industry engagement via guest lecturers, internships, and company visits.
• Vibrant campus life with the benefit of state-of-the-art infrastructure and a proactive alumni association.

• Be able to design, implement, and evaluate marketing strategies that enhance brand equity, engage target audiences, and achieve sustainable competitive advantage in various markets.
• Demonstrate proficiency in leveraging digital marketing tools and platforms, using data analytics to optimize online campaigns, and making data-driven decisions that improve digital marketing performance and ROI.
• Be skilled in creating and managing cohesive marketing communication plans that effectively integrate various channels, such as advertising, public relations, sales promotions, and social media, to convey a unified brand message.
• Understand consumer behavior, apply market segmentation to target customer segments, and develop effective sales strategies to build strong relationships and drive customer loyalty, through tailored marketing efforts and relationship marketing techniques.

The PGDM Marketing Management course syllabus is infused with a constant industry-academic interface so that students are provided with what is required in business today. The PGDM Marketing Management course duration is two years and is spread across six terms with core courses, electives, and internships. Listed below are all the PGDM marketing course details of IPE India that you must know.

The following are the PGDM marketing course eligibility requirements:

• • Bachelor’s Degree, with at least 50% marks or equivalent CGPA. (45% in case of SC/ ST/PC candidates), from a UGC recognized university / deemed university recognized by the Ministry of Education,GoI.

  Selection Procedure

  • Step 1: The candidates need to appear for any one of the admission tests (CAT / XAT / MAT / ATMA / CMAT / GMAT).
  • Step 2: Fill out the IPE Admissions online.
  • Step 3: Shortlisted candidates will be called for the  Personal Interview round at IPE Hyderabad and in other metropolitan cities.