Dr. Rambabu Lavuri served as an Assistant Professor in the Marketing area at the Indian Institute of Management (IIM) Jammu. Prior to this, he held the position of Assistant Professor at the Institute of Public Enterprise. A passionate academician and accomplished researcher in the field of Management Studies, Dr. Lavuri brings over 8 years of distinguished experience in teaching and research. He earned his Post Doc. and Ph.D. from the Department of Business Management, Osmania University, and holds the prestigious UGC-JRF and NET qualifications. Dr. Lavuri has an impressive scholarly record, having published 28 research papers in reputed ABDC-listed, and Scopus indexed journals. His dedication to advancing knowledge and fostering academic excellence is evident in his impactful contributions to the discipline.

• Post Doctoral Fellow (ICSSR-PDF), January 2019, Indian Council of Social Science Research (ICSSR), India.
• Junior Research Fellowship (UGC-JRF) – Marketing, June 2011, University Grants Commission (UGC), India.
• National Eligibility Test (UGC-NET) for Lectureship, June 2011, University Grants Commission (UGC), India.

ABDC-A category papers

• Lavuri, R., & Thaichon, P. (2023). Webrooming in the Luxury Market: Role of Consumer Traits, Channel-Related Factors and Shopping Motivations. Australasian Marketing Journal, 14413582251333808. (ABDC-A, Scopus-Q1, IF: 4.5)
• Shilpa,K., Hengky, L., Lavuri, R., & Charbel. (2024). Green Initiatives, Sustainable Luxury Brand Purchasing, and Brand Experience in an Emerging Market: A Moderated Mediation Analysis”. Marketing Intelligence and Planning. (ABDC-A, Scopus-Q1, IF: 4.338).
• Lavuri, R. and Gopi, R.K. (2024), “Demystifying the product attribute nexus: illuminating webrooming behavior in emerging fashion industry”, Journal of Product & Brand Management, 33(5), 590-603. https://doi.org/10.1108/JPBM-04-2023-4473.
• Pradeep,K., Lavuri,R., David.,R. & Oksana., G (2024). Electric vehicles’ choice behavior: An emerging market scenario. Journal of Environmental Management. 354, 120250.  https://doi.org/10.1016/j.jenvman.2024.120250 (ABS-2, ABDC-A; Scopus-Q1; IF: 8.91). 
• Akram, U., Lavuri, R., Bilal, M., Hameed, I., & Byun, J. (2024). Exploring the roles of green marketing tools and green motives on green purchase intention in sustainable tourism destinations: a cross-cultural study. Journal of Travel & Tourism Marketing, 41(4), 453–471. https://doi.org/10.1080/10548408.2023.2293022. (ABS 3, ABDC-A, Scopus-Q1, IF: 8.2)
• Umair, A., & Lavuri., R. (2023). Understanding the consumer’s luxury webrooming intention: Moderating role of perceived risk and review. Journal consumer behavior. 1–18. https://doi.org/10.1002/cb.2295 (IF: 4.4)
• Lavuri, R., Roubaud, D, & Oksana., G (2023). Sustainable Consumption Behaviour: Mediating Role of Pro-Environment Self-Identity, Attitude, and Moderation Role of Environmental Protection Emotion. Journal of Environmental Management, 347, 119106. https://doi.org/10.1016/j.jenvman.2023.119106. (ABS-2, ABDC-A; Scopus-Q1; IF: 8.91).
• Kaur,J., Lavuri, R., Parida,R., & Ghosh, S. (2023). Exploring the Impact of Gamification Elements in Brand Apps on Purchase Intention of Consumers. Journal of Global Information Management (JGIM), 31(1), 1-30. DOI: 10.4018/JGIM.317216 (ABS-3, ABDC-A; Scopus-Q2; IF: 3.474).
• Lavuri, R., Jaiswal, D., & Park, T. (2022). Extrinsic and intrinsic motives: Panic buying and impulsive buying during a pandemic, International Journal of Retail & Distribution Management.  51(2), 190-204. https://doi.org/10.1108/IJRDM-01-2022-0010 (ABDC-A, Scopus-Q1, Impact factor: 5.03).
• Lavuri, R. (2022). Organic green purchasing: moderation of environmental protection emotion and price sensitivity. Journal of Cleaner Production, 368, 133113. https://doi.org/10.1016/j.jclepro.2022.133113.(ABDC-A; Scopus-Q1; IF: 11.072).
• Lavuri, R., Charbel. J., Oksana., G & Roubaud, D. (2022). Green Factors Stimulating the Purchase Intention of Innovative Luxury Organic Beauty Products: Implications for Sustainable Development. Journal of Environmental Management, 301,113899. https://doi.org/10.1016/j.jenvman.2021.113899. (ABS-2, ABDC-A; Scopus-Q1; IF: 8.91).

ABDC-B category papers

• Lavuri, R., Jindal, A., & Umair, A. (2022). How Perceived Utilitarian and Hedonic value influence online impulse shopping in India? Moderating role of Perceived Trust and Perceived Risk. International Journal of Quality and Service Sciences. 14(4), 615-634. https://doi.org/10.1108/IJQSS-11-2021-0169. (ABDC-B; Scopus-Q2; IF: 2.537).
• Lavuri, R. (2021). Extending the theory of planned behaviour: Factors fostering on millennial intention to Purchase of Eco-Sustainable Products in an emerging market. Journal of Environmental Planning and Management, 65(8), 1507-1529.  https://doi.org/10.1080/09640568.2021.1933925 . (ABDC-B, Scopus-Q1, IF: 3.371). 
• Lavuri, R. (2023). Intrinsic factors affecting online impulsive shopping during the Coivd-19 in emerging markets. International Journal of Emerging Markets, 18(4), 958-977. https://doi.org/10.1108/IJOEM-12-2020-1530. (ABDC-B, SCOPUS-Q2, IF: 3.422). 
• Kaur, J., Parida, R., Ghosh, S., & Lavuri, R. (2022). Impact of Materialism on Purchase Intention of Sustainable Luxury Goods: An Empirical Study in India. Society and Business Review, 17(1), 22-44. https://doi.org/10.1108/SBR-10-2020-0130 (ABDC-B, SCOPUS-Q2, IF: 3.1).
• Lavuri, R., & Aileni, V. R. (2021). TV Advertisements: Assessing the moderating effect of Children’s Pester Power on Parents Purchase Decision. Journal of Promotion Management, 28(5), 625-649. DOI: 10.1080/10496491.2021.2009613. (ABS, ABDC-B, SCOPUS-Q2, IF: 1.9).

• Major project, titled “Green factors stimulating in adopting innovative, sustainable products (ISPs): Implications for Sustainable Development“ and Fill No: 02/120/2022-23/RP/MJ (Date: 09/March/2023) has been approved by the ICCSR expert committee. 

• Dr Rambabu Lavuri (Principal Director) conducted a management development Programme for College Principals of Jammu & Kashmir on 18Th march to 22nd March, 2024, on Education Leadership Development Training Program. (34 Degree principals)
• Dr Rambabu Lavuri (Principal Director) and Dr Swathi Matur (Principal Director) conducted a management development program for industry officials on December 1-2, 2022, on impact-Building leadership skills & emotional intelligence. (22 members from Different industries)

• Lavuri, R. (2023). Ride-Hailing Apps’ Continuance Intention among Millennials in the Indian Emerging Market: A Mediation and Moderation Analysis. In M. Joshi, M. Brahmi, L. Aldieri, & C. Vinci (Eds.), Exploring Business Ecosystems and Innovation Capacity Building in Global Economics (pp. 232-251). IGI Global. https://doi.org/10.4018/978-1-6684-6766-4.ch012
• Lavuri, R. (2020). Impact of Green Ads on Consumer Perception towards Green Buying Behavior, Emerging Trends in Business and Management: Issues and Challenges (Volume – 2) (ed.), pp. 244-253. ISBN: 978-93-5407-270-3
• Lavuri, R., Porika, R., & Megavath, M. (2021). Indian Shoppers Knowledge Outlook on Adoption of M-Wallet Services, Perspectives on Business Management (Volume – 2), pp. 99-109; ISBN: 978-93-90996-03-2; Archers & Elevators Publishing House
• Lavuri, R. (2021). Impulsive Buying Behavior of Young Indian Shoppers In 21 St Centuries,  New Perspectives on E-Commerce, Nitya Publications, Bhopal, pp.22-47; ISBN: 978-93-90699-73-5

• Presented a research paper titled “Antecedents of green purchase intention using theory of planned behaviour model: Evidence from India”, in the two days  UBS international research conference organized by Universal Business school on Green Economy: A Necessity for a Sustainable Future during 25 and 26 March, 2022. (Awarded with Best Paper awarded).
• Presented a research paper titled “Extending the theory of planned behaviour: Factors fostering on millennial intention to Purchase of Eco-Sustainable Products in an emerging market” in the 2nd International Conference – Strategies toward Green Deal Implementation: Water, Raw Materials & Energy; organized by Mineral and Energy Economy Research Institute Polish Academy of Sciences Division of Biogenic Raw Materials J. Wybickiego 7A, 31-261 Krakow, Poland; during 08-12 of December 2021.
• Presented a research paper titled “Corporate social responsibility – an Indian perspective” in the Two day National Seminar on “Corporate social responsibility in india: challenges and prospects for socio-economic transformation” organized by Dept. of Business Management, Sathavahana university, Karimnagar, during 23-24 of March, 2018.
• Presented a research paper titled “Evolution of sustainability as marketing strategy: beginning of new era” in the Two day National Seminar on “Globalization and sustainable development -indian experience” organized by Dept. of Economics, Osmania university, Hyderabad-500007, during 23-24 of February, 2018.
• Presented a research paper titled “Determinants of customer based brand equity in banking sector” in the Two day National Seminar on “Indian financial services-a way ahead”, organized by Dept. of Commerce, Government Degree & P.G college, Hyderabad, during 16-17 of February, 2018.