Dr Vasanthi Donthi

Admissions 2026-28 Apply Now

Dr Vasanthi Donthi

[email protected]

Dr Vasanthi Donthi

Assistant Professor & Co-Programme Head, PGDM-HRM
Human Resource Management and Entrepreneurship

Short Bio

Dr. Vasanthi Donthi is a seasoned professional with over 20 years of experience spanning industry, academia, training, research, and consultancy. Currently, she is an Assistant Professor of HRM, OB and Entrepreneurship and the Co-Program Head of PGDM-HRM at Institute of Public Enterprise, She is also the Convenor of the Institute Innovation Council (June 2022–present), Member Coordinator of Accreditation and Ranking (December 2023–present), and Editorial Assistant for the Osmania Journal of Management since June 2022. She also acts as Academic Advisor and BoS member for MSC Educational Society and Stanley College of Engineering and Technology. She has held leadership roles in higher education, including Head of the Department at Stanley College of Engineering and Technology for Women, Abids, Hyderabad, and I/C Principal at Sai Krishna College of MBA and MCA, Metpally, Wanaparthy, Telangana State.

Dr. Vasanthi earned her Ph.D. in Organizational Behavior from Telangana University, Nizamabad, with a study on “Organizational Citizenship Behavior in Select Service Sectors.” She qualified the AP State Eligibility Test (APSET) in 2012, holds an MBA in Human Resources from Osmania University (1997–99), and a B. Com from OU College for Women, Koti (1994–97).

Her research contributions are extensive, focusing on leadership, employee engagement, work-life quality, job satisfaction, organizational behavior, virtual learning under the New National Education Policy, consumer perception, and behavioral economics. She has published in ABDC-C, UGC-CARE, Scopus-indexed, and Web of Science journals, with topics ranging from emotional intelligence, recruitment, quality of work-life, and social media in HR to consumer behavior in the service sector.

Dr. Vasanthi has led and contributed to major research projects, including ICSSR-sponsored studies on the impact of education interventions on girls’ academic progression (grant: ₹1 crore) and the effect of Stand-Up India programs on women entrepreneurs from marginalized communities (grant: ₹14 lakhs). She has also served as National Level Monitor for Rural Development Programs in Karnataka (2024–25).

A committed educator and trainer, she has conducted numerous management development programs (MDPs), training sessions, and workshops, focusing on leadership, emotional intelligence, personal mastery, change management, well-being, social capital, and accountability for middle and senior-level managers of Public Enterprises and corporates. She has co-directed ICSSR-sponsored capacity-building programs for young social sciences faculty, emphasizing startup and entrepreneurship development, and the New Education Policy.

Dr. Vasanthi is an active participant in national seminars, conferences, FDPs, and workshops, presenting papers on HR management, stress management, women entrepreneurship, talent management, and contemporary management challenges. She received the Rajyapuraskar Award (1991) and President Award in Guiding (1992), and has served as school captain and vice-captain for Humanities Stream in her formative years.

In summary, Dr. Vasanthi Donthi combines academic rigor, research excellence, and training expertise, and her work bridges theory and practice, impacting students, professionals, and policy initiatives alike.

Academic Area and Degrees

Academic Area: Organizational Behaviour, Entrepreneurship
Degrees:PhD (OB), MBA (HRM), B. Com

Joining Date

1/11/2021

Association (Regular/Contractual)

Regular

Academic Appoinments

Organization: Dr. B.R. Ambedkar Institute of Management and Technology, Baghlingampally, Hyderabad.
Tenure : January 2019 to February 2020.
Designation : Assistant Professor (Ratified by University)
Organization: Chaitanya Bharathi Institute of Technology, Gandipet, Hyderabad
Tenure : March 2016 to May 2018
Designation : Assistant Professor.
Organization: Stanley College of Engineering and Technology of Women, Hyderabad
Tenure : September 2009 to February 2016
Designation : Head of the Department, Associate Professor (Ratified by University)
Organization: Sai Krishna College of MBA & MCA – Wanaparthy Dist.
Tenure : September 2003 to July 2008
Designation : Assistant Professor (Ratified by University)

Course Training

HRM, Organizational Behaviour and Entrepreneurship.

Research Interests

Organizational citizenship behaviour, Emotional intelligence, start-up management and entrepreneurship

Featured work and Publications

Paper Publications

Topic: Effectiveness of Employee Satisfaction on Organizational Citizenship Behaviour
Journal for the Study of Research (JSR Journal)-Web of Science Group; Volume-XII Issue-V, May 2020; ISSN: 1781–7838 Page No.21-27(B Impact Factor is 4.91 for year 2019) UGC-CARE Approved Group-II Journal.
Topic: AIDA Model: An Invisible Promotional Tool-Maruti Suzuki India Limited Perspective
International Journal of Innovative Technology and Exploring Engineering; Volume-8 Issue-12, October 2019; ISSN: 2278–3075 Page No.4807-4813(B Impact Factor is 5.54 for year 2018) Scopus Indexed Journal.
Topic: The Biometric Preferences of Smartphone Customers
International Journal of Management Technology and Engineering; Volume 9, Issue 3, March 2019; ISSN NO: 2249-7455; pages 21-32. (Impact factor 6.3); UGC indexed Journal.
Topic: The Behavioral Economics Approach of Altruism in Corporates.
Suraj Punj Journal for Multidisciplinary Research; Volume 9, Issue 3, September2018; ISSN NO: 2394-2886; pages 22-25. (Impact factor 6.1); UGC indexed Journal
Topic: A Study on Perception of Job Seekers about Social Media Recruitment.
Asia Pacific Journal of Research; Vol: I. Issue XCI, August 2018; ISSN (Print): 2320-5504 ISSN (Online): 2347-4793; pages 66-72. (Impact factor 6.58)
Topic: A Study on Commitment, Job Satisfaction and Work Exhaustion among Employees in Small Scale Industries.
Osmania Journal of Management; July-Sep 2015; Volume-XI, Number-3; ISSN No: 0976-4208; pages 47-56.
Topic: Stress Management: A Growing Challenge for IT and Software Industry.
Modern Management Practices; Department of Business Management, Osmania University Feb 2013; ISBN: 978-81-7800-299-6; pages 328-34.

Conferences Attended and Paper Presentations

Topic: Past, present and Future of Management in India.
The paper has been presented at the National seminar “Management Education in India: Issues and Challenges (MEIIC-2020)”organized by the Department of Business Management, Yogi Vemana University, Kadapa on 12th and 13th March 2020.
Topic: Current Scenario of Women Entrepreneurs in India-MSME Perspective.
The paper has been presented at the National seminar “Issues, Challenges and Prospects of women Participation in Research and development Activities in India: Past, Present and Future Scenario (ICPWRD-2020)”organized by the Department of Business Management, Yogi Vemana University, Kadapa on 14th and 15th February 2020.
Topic: Social Recruitment- An emerging trend in Human Resources.
The paper has been presented at the National seminar “Modern management Practices-A Paradigm Shift “organized by the Department of Business Management, Osmania University on 26th and 27th February 2016.
Topic: Role of Talent Management in Human Resources Management.
The paper has been presented at the National seminar “Emerging HR Practices for the Organizational Development” organized by the Department of Business Management, Telangana University, Nizamabad on 8th October 2015.
Topic: Stress Management: A Growing Challenge for IT and Software Industry.
The paper has been presented at the National seminar “Modern Management Practices” organized by the Department of Business Management, Osmania University on February 1st &2nd 2013 and has been published
Topic: Retailing Challenges and role of IT in Indian retailing sector.
The paper has been presented at the National seminar “Emerging trends in the Indian retailing Industry “organized by the CMR Technical Campus, on January 6th & 7th 2012.
Topic: Demographics and Diversity
The paper has been presented at the National seminar “Contemporary management-Issues and Challenges” organized by the Department of Business Management, Osmania University on 20th and 21st August 2010.

FDPs and Workshops Attended

Topic: Introduction to Social Entrepreneurship
The program was conducted by AICTE Training and Learning (ATAL) Academy at in collaboration with Gujarat National Law University from 3rd – 7th August 2021.
Topic: Entrepreneurship Development Program
The program was conducted by Centre for Entrepreneurship Development & Business Sustainability in collaboration with Osmania Technology Business Incubator from 5th – 11th October 2020
Topic: Transforming into Better Performers
The FDP was organized by In- House –Training Centre, Chaitanya Bharathi Institute of Technology from 27 November to 1 December 2017.
Topic: Meeting the Challenges of a Teacher in Modern Engineering Education
The FDP was organized by In- House –Training Centre, Chaitanya Bharathi Institute of Technology from 12 to 17 June 2017.
Topic: Intellectual Property Rights
The FDP was organized by School of Management studies and Department of Biotech Engineering, Chaitanya Bharathi Institute of Technology under TEQIP 2 from19 to 24 December 2016.
Topic: Statistical Tools for Management Research
The workshop was organized by Department of Business management; Telangana University, Dichpally, Nizamabad on 24th April 2015.
Topic: Innovative Teaching Strategies
The workshop was organized by Department of Business management; Methodist College of Engineering and Technology, Hyderabad on 21stDecember 2013.