Dr V Srikanth

Short Bio

Dr. Srikanth Villivalam has 24 years of Research, Teaching, Training, Consultancy, and Industry Experience.  He had been awarded Ph.D. by Osmania University, Hyderabad for his Doctoral Thesis on Marketing Strategies of Software Export Industry.  He was awarded Junior Research Fellowship (JRF) by UGC.  He had published papers in reputed national and international journals. 

He has conducted National Conferences on Cyber Marketing (2007), Customer Relationship Management (2008), Customer Oriented Services Management (2009), Modern Retailing (2017), and Management Research in India (2019).  He has carried out an AICTE funded research project on Customer Relationship Management.  He has completed Consultancy Projects for Karnataka Soaps and Detergent Ltd., HOPCOMS, Karnataka State Agriculture and Marketing Board, Government of Karnataka, A.P. Rajiv Swagruha Corporation, Mineral Exploration Corporation Ltd., (MECL), Govt. of Assam, Karnataka Evaluation Authority, National Mineral Development Corporation (NMDC), Dept. of Prohibition & Excise, Govt. of Andhra Pradesh, and Telangana State Beverages Corporation Ltd.  He has carried out 17 Research and Consultancy Projects for different organizations.  Presently, he is working on a Research Project on “Whistleblowing as a Corporate Governance Mechanism” sponsored by Indian Council of social Science Research (ICSSR).  He is currently Coordinator (Research) in Institute of Public Enterprise (IPE) looking after and coordinating the various Research and Consultancy activities of the Institute and also coordinating the Institute’s affairs vis-à-vis ICSSR and other Research Agencies.  He is also the Head, School of Marketing in IPE.

DR V SRIKANTH

Associate Professor

Marketing
villsrikanth@ipeindia.org
Academic Area and Degrees

Academic Area: Marketing Management and Human Resources Management
Degrees:
M.B.A., Ph.D.

ACADEMIC APPOINMENTS
  • Associate Professor
  • Coordinator (Research)
  • HEAD, SCHOOL OF MARKETING, IPE
Courses Teaching
  • Marketing Management
  • Marketing Research
  • Consumer Behaviour
  • Customer Relationship Management.
Research Interests
  • Marketing Management
  • Marketing Research
  • Consumer Behaviour
  • Strategic Management
  • International Business Environment
  • International Marketing
  • Indian Business Environment
  • Product Management
  • Banking Theory & Practice
  • Customer Relationship Management
  • Services Marketing
  • Cyber Marketing
  • Retail Management
  • Corporate Governance
  • Digital Marketing
  • e-Governance
  • Digital Transformation
Featured work and Publications
  • Trends in Indian Banking – Universal Banking : Indian Economic Panorama
  • Marketing Strategies of Software Export Industry – A Study of Select Companies : GITAM Journal of Management
  • Indian Software Industry and Its Competitive Advantage: Review of Business Research
  • Indian Software Exports – Destinations & Reasons: The Icfain Journal of Management Research
  • Evolution of Indian Software Industry: Prabandh Journal of Management
  • Indian Software Exports – Modes & Reasons: E-Business Review
  • Online Purchasing Trends – Indian Scenario: International Journal of Business Research
  • The Impact of the Internet on Brand Building: Journal of Marketing Vistas
  • Management and Social Science Research – An Institutional Experience : Academic Foundation
  • Research and Consultancy – An Institutional Experience
  • Impact of Organizational Climate on Employee Turnover Intentions – An Empirical Study : IPE Journal of Management
  • Impact of People Management Practices on Turnover Intentions of Employees – An Empirical Study in Select Service Sector Organizations : Restaurant Business
Awards & Honours
  • Qualified for UGC – Junior Research Fellowship – National Eligibility Test in the year, 1998.
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