Dr. Syed Azher Ali

Brief Profile

Syed Azher Ali is an Assistant Professor in the area of Marketing at IPE, Hyderabad. He is an active researcher and published research papers on contemporary topics in national and international journals of high repute. His research interests are consumer behavior, digital marketing, e-commerce and airport retailing etc. He specializes in quantitative data analysis using various tools. He holds Bachelors of Science (B.Sc), Masters of Business Administration(M.B.A) and Doctor of Philosophy (Ph.D.) in Marketing.

Assistant Professor
Marketing
syed@ipeindia.org

Academic Area and Degrees

Academic Area: Marketing
Degrees: Ph.D., M.B.A., B.Sc

Academic Appointments

 Worked with Allana Institute of Management Sciences, Pune
 Worked with Maulana Azad National Urdu University, Hyderabad.
 Worked with Sri Balaji University, Pune.

Research Interest:

 Consumer Behavior
 Digital Marketing
 E-Commerce
 Airport retailing

Publications:

1. Syed Azher Ali, “A Study of Benefits Derived from Shopping at Airport”,
published in New International Emergent Research Journal, Vol III Issue III, ISSN: 2393-
834X
2. Syed Azher Ali, “An Analysis of Shopping As Leisure in Airport Retail”,
published in New International Reliable Research Journal, Vol V Issue X , ISSN: 2320-
9410
3. Syed Azher Ali, “A Study of Preferred Product Categories in Airport Retailing”,
published in New International Instant Research Journal, Vol III Issue III, ISSN: 2350-
0972
4. Syed Azher Ali, “A Study of Buying Habits of Consumers in Airport Retailing”,
published in New International Creative Research Journal, Vol III Issue II, ISSN: 2393-
8323
5. Syed Azher Ali, “A Study of Relationship Between Travel Reasons and Buying
Behaviour at Airport”, published in New International Reliable Research Journal, Vol V
Issue VIII, ISSN: 2320-9410
6. Syed Azher Ali, “A Study of Travel Class of Passengers and Shopping Preference at
Airport”, published in New International Reliable Research Journal, Vol V Issue VII,
ISSN: 2320-9410
7. Syed Azher Ali, “A Study of Constraint in Shopping at Airport: A Consumer
Perspective”, published in New International Valuable Research Journal, Vol III Issue II,
ISSN: 2350-1391
8. Syed Azher Ali, “A Study of Travel Frequency and Consumer Preference towards
Shopping at Airport”, published in New International Reliable Research Journal, Vol V
Issue VI, ISSN: 2320-9410
9. Syed Azher Ali, “A Study of Emerging Trends and Techniques in Online Marketing”,
published in Research Vistas: An International Multidisciplinary Journal, Vol V Issue VI,
ISSN: 2277-310X
10. Syed Azher Ali, “Airport Shoppers: A Study Of Habits To Visit Retailers At Airport”,
published in Pune Research Discovery: An International Journal of Advanced Studies,
Vol 1 Issue 2, ISSN: 2455-9202
11. Syed Azher Ali, “Airport Retailing In India: A Study Of Growth And Opportunities”,
published in Pune Research Scholar: An International Multidisciplinary Journal, Vol 2
Issue 3, ISSN: 2455-314X
12. Syed Azher Ali, “An Analytical Study Of Relationship Between Recreational
Orientation Of Buying Motives And Personality Type”, published in Pune Research
Discovery: An International Journal of Advanced Studies, Vol 1 Issue 1, ISSN: 2455-
9202
13. Syed Azher Ali, “Global Airport Retailing: A Review of Trends and Patterns”,
published in Research Vistas: An International Multidisciplinary Journal, Vol V Issue III,
ISSN: 2277-310X
14. Syed Azher Ali, “Factors Influencing Consumer Buying Behaviour: A Review”,
published in Pune Research World : An International Journal of Interdisciplinary Studies,
Vol 1 Issue 1, ISSN: 2455-359X
15. Syed Azher Ali, “Effect of Education and Profession on Buying Behavior: A Study of
Buyers at Airport”, Research Vistas: An International Multidisciplinary Journal, Vol V
Issue II, ISSN: 2277-310X
16. Syed Azher Ali, “A study of gender and age of buyers at airport retail shops”,
published in Research Vistas: An International Multidisciplinary Journal, Vol V Issue I,
ISSN: 2277-310X
17. Syed Azher Ali, “Organized Retailing: A Study Of Factors Contributing To The
Growth”, published in Pune Research Scholar: An International Multidisciplinary
Journal, Vol 1 Issue 1, ISSN: 2455-314X
18. Syed Azher Ali, “A Study of Relationship between Personality and Habits to Visit Retail
Shops at Airports”, published in Research Vistas: An International Multidisciplinary
Journal, Vol IV Issue VI, ISSN: 2277-310X
19. Dr. A.H. Saoudager, Syed Azher Ali, Zarin Mulani, “Airport Retailing: A way forward
for retailers in India” Published in Allana Management Journal of Research, Vol V, Issue
2/ July – December, 2015 Conference Proceedings ISSN: 2231- 0290
20. Zarin Mulani, Syed Azher Ali, “Managing cross-cultural issues in the changing business
framework of India” published in “Abhinavan” ISBN: 978-93-5202-440-7
21. Mukta Srivastava, Syed Azher Ali, “A study of perception and buying behavior of
customers in apparel market segment with special reference to five major departmental
stores in Pune city”, published in International Journal of Sales & Marketing
Management Research and Development (IJSMMRD);ISSN (Online): 2249-8044;
Impact Factor (JCC): 1.9878
22. Gunjn Singh, Aashish Singh, Syed Azher Ali, “Emerging online face of unorganized
retail in India – A case study of Aaramshop”, International Journal of Multidisciplinary
Management Studies, Vol.2 Issue 11, November 2012 ISSN: 2249 8834

Paper Presentations:

1. Dr. A.H. Saoudager, Syed Azher Ali, Zarin Mulani, “Airport Retailing: A way forward
for retailers in India” presented at international conference and Published in Allana
Management Journal of Research, Vol V, Issue 2/ July – December, 2015 Conference
Proceedings ISSN: 2231- 0290

2. Mukta Srivastava, Syed Azher Ali, Gunjn Singh, “A study of customer’s perception and
buying behavior with respect to in-flight shopping experience” at international
conference organized by The Association of Indian Management Scholars International
and Indian Institute of Management (IIM)– Bangalore. Conference Proceedings
ISBN: 978-81-924713-1-0

3. Syed Azher Ali, Prof. Badiuddin Ahmed, “E-Commerce and Online Shopping – A
Consumer Right Perspective” presented at National Seminar organized by Department of
Commerce. MVS Govt. Degree and P.G. College, Mahboobnagar, Telangana, India

4. Zarin Mulani, Syed Azher Ali, “Managing cross-cultural issues in the changing business
framework of India” presented at National Seminar and published in “Abhavan” ISBN:
978-93-5202-440-7

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