POST GRADUATE DIPLOMA IN MANAGEMENT – MARKETING

POST GRADUATE DIPLOMA IN MANAGEMENT – MARKETING MANAGEMENT is a unique course specially designed to train the students in the area of Marketing. It equips them with the principles, theoretical concepts and practice of marketing, with a strong emphasis on contemporary thought, trends and issues. Our PGDM – MM gives an in-depth knowledge of Marketing from both an academic and practitioner’s perspective, enabling you to address marketing challenges in critical and creative ways.

Program Overview

The Post Graduate Diploma in Management – Marketing Management (PGDM-MM), is approved by the All India Council for Technical Education (AICTE), Ministry of Human Resource Development (HRD) Government of India and accredited by the Association of Indian Universities (AIU) as equivalent to MBA. It is a two-year full-time career oriented program, which is designed by industry and academic experts, to enable and energize students with a specialized training in marketing techniques and methodologies.

Objectives of the Programme

The main objective of this course is to impart the young, creative and energetic minds with the fundamental knowledge of Marketing and its allied domains with a strong focus on current trends, thinking and practices. This course equips the students with a sound knowledge (Fundamental and Advanced), required skills (Analytical, problem solving, decision making) and empowers them to face the real world Marketing challenges, hence creating “An Effective & Efficient Marketing Professsional”.

Program Highlights
  • Approved by AICTE and recognized as ‘Equivalent to MBA’ by AIU.
  • Contemporary Marketing Management papers like Digital Marketing and Social Media Marketing, Experiential Marketing, Neuro Marketing etc.
  • Research based and Industry oriented Course curriculum.
  • Case and technology based teaching.
  • Well qualified and experienced Faculty with industry experience.
  • Industry visit.
  • Strong linkages and interactions with industry.
  • Strong inputs on market research.
  • 100% Placement assistance.
  • French language classes.
  • Strong Alumni Network
Programme Structure

IPE follows the trimester system with the academic calendar beginning in the month of July and each term lasting of 11-12 weeks. The Post Graduate Diploma in Management – Marketing Management (PGDM-MM) is a two-year programme spread across a Six trimesters. At the end of the first three terms of the program, all students are required to undergo compulsory summer internship for 6-8 weeks in an  industry.

CURRICULUM

Term I Term II Term III
  • Management and Organizational Behavior
  • Statistics for Management
  • Economics For Managers
  • Financial Accounting
  • Marketing Management – I
  • Personality Development and Business Communication
  • IT for Managers
  • Comprehensive Viva Voce & Term Assignment
  • Marketing Management II
  • Macro Economics
  • Financial Management
  • Operations Research
  • Consumer Behavior
  • Human Resource Management
  • Digital & Social Media Marketing
  • Comprehensive Viva-Voce & Term Assignment
  • Production and Operations Management
  • Cost and Management Accounting
  • Business Analytics for Managers
  • Marketing Research
  • Business Aptitude
  • Sales & Distribution Management
  • French Language
  • Comprehensive Viva-Voce & Term Assignment
Summer Internship Programme
Term IV Term V Term VI
  • Strategic Management
  • Legal Aspects of Marketing
  • Retail Management
  • Brand Management
  • Services Marketing
  • Additional Elective 1
  • Additional Elective 2
  • SIP Viva-Voce
  • Comprehensive Viva-Voce & Term Assignment
  • Corporate Governance, CSR and Business Ethics
  • Business To Business Marketing
  • Marketing Analytics
  • Strategic Marketing
  • Integrated Marketing Communication
  • Additional Elective 3
  • Additional Elective 4
  • Comprehensive Viva-Voce & Term Assignment
  • International Marketing
  • Rural & Agri Marketing
  • Course of Independent Study (LTP)
  • Comprehensive Viva-Voce & Term Assignment
Pedagogy

We at IPE believe in a perfect blend of class-room lectures, assignments, case studies, live projects, book/article review, role plays, Industry Expert Talk, group discussion, audio-visuals and competition. Students are encouraged to do live projects offered by any other organisation or bring it down competitive academic events like seminars/conferences, quizzes, business fests, project proposal writing, etc conducted by other management schools/ universities across India.

Popular Careers in Marketing Management Are

We at IPE believe in a perfect blend of class-room lectures, assignments, case studies, live projects, book/article review, role palys, Industry Expert Talk, group discussion, audio-visuals and competition. Students are encouraged to attend live projects offered by any other organisation or the competitive academic events like seminars/conferences, quizzes, business fests, project proposal writing, etc conducted by other management schools/ universities across India.

a. Market Research Analyst
b. Consumer Research Analyst
c. Sales Executive/Manager
d. Head – Key Accounts
e. Brand Manager
f. Relationship Manager
g. Public Relations Manager
h. Advertising Manager/Media Planning
i. Communications Manager
j. Business development Executive/Manager
k. Channel Manager
l. Digital marketing specialist
m. Pre sales and Inside Sales
n. Product Manager

APPLICATION REQUIREMENTS

Eligibility

The candidates fulfilling all criteria are eligible for the offered programs: the Candidate must hold a Bachelor’s Degree, with at least 50% marks or equivalent CGPA(45% in case of SC/ST/BC Candidates), from any UGC recognized University or the Ministry of HRD, GOI. Candidates appearing for the Final year degree Examinations (or equivalent examination) can also apply. The proof of acquiring the Qualification should be submitted within four weeks from the date of commencement of the course.

Selection Procedure

Final selection will be based on the performance of the candidate’s score in CAT/XAT/MAT/ATMA/CMAT/GMAT, Group Discussion and Personal Interview and a consistent Academic Record. Equal weightage shall be given to the Performance in Admission Test, Group Discussion, Personal Interviews and consistent Academic Record.

PROGRAM’S PAST RECRUITERS

Amazon, ITC, Nestle, Hindustan Coca Cola, Dukes, Bakemate, Thomson Reuters, Triniti, Godrej, TCS, 99 acres, Times Group, Act Fibernet, Progressive Media, Metrics 4 Analytics, Shoppers Stop, Future Group, Amara Raja Batteries, ICICI Bank, ING Vysya Bank, Aditya Birla Group, Asian Paints, Idea Cellular, Mecon, Airtel, Havells India Ltd., Federal Bank, Oracle, Cognizant, Deloitte etc

FOR THE YEAR 2020 – 2022

Contact SPOC

PROGRAMME COORDINATOR
Prof M L N Rao
+91 9391932112

PROGRAMME CO-COORDINATOR
Dr. Prarthana Kumar
+91 90001 81276

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