Publications

Journal of Marketing Vistas


'Journal of Marketing Vistas’ provides a platform to marketing professionals from academia and corporate to exchange information on emerging marketing practices and theories across industries around the globe. Articles in the Journal cover diverse areas like Strategic Marketing, Promotion Management, New Product Management, Pricing Decisions, Product-Line Management, Competitive Strategy, Buyer Behavior, Marketing Research, Market Information System, International Marketing, Services Marketing, Segmentation Targeting and Positioning, Sales Force Management, Retail Management, Customer Relationships Management, and E- Marketing.