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Institute of Public Enterprise - PGDM - Retail & Marketing

Spot Admissions for PG Courses. Contact Admissions Dept for more details. Scholarships for PGP 2015-17 Admissions  Interim Report on Placements
Call for Admissions for the Ph.D. Programme 2015-16'; Last date for submission of applications: August 24, 2015

PGDM - Retail & Marketing


Dr. M M Karuna
Assistant Professor &
PGDM-RM Coordinator

Dr. V Srikanth
Assistant Professor &
Advisor (PGDM-RM)  


Overview Objectives Highlights Course Structure
Eligibility Selection Procedure Application Form Syllabus



The Institute of Public Enterprise (IPE), being the premier Business School at Hyderabad started Post Graduate Diploma in Marketing and Retail Management (PGDMRM), is a two year full time programme comprising four semesters of study including the project work. The course is approved by All India Council for Technical Education (AICTE), Ministry of Human Resources, Government of India.

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  • To facilitate accelerated learning in Marketing and Retail Management.
  • To provide strong conceptual background, analytical skills and techniques for problem solving and decision making.
  • To develop knowledge of contemporary Marketing and Retail Management issues at the strategic level.
  • To provide trained post graduates to suit the requirements of Marketing and Retail industry.

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  • An integrated, multi-disciplinary programme with innovative teaching methods to enhance analytical and problem-solving skills.
  • Captains from industry/business regularly invited to address the students, bridging the gap between classroom theory and shop floor practices.
  • The focus is on comprehensively grasping the market environment and evolving business practices.
  • Personality Development module to tap the full potential of students by improving self-management, business communication skills and leadership, while inculcating work ethics and a proper career attitude.
  • Emphasis on “hands on experience” in the use of Computers for resource planning and management.

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Course Structure

The Course Structure is designed to meet the marketing needs of the any business in general and the specific requirements of the retail industry, and is in conformity with the AICTE guidelines. The first year of the course is devoted to the basic courses, which deal with the important areas of business management, marketing and retail management, so as to provide the students with the opportunities to study and acquire the skills, which are essential to formulate and solve the problems of the industries. At the end of the first year, students undergo six to eight weeks of summer internship in reputed companies for industry exposure and to gain hands-on experience of working in a business organization.

The second year is devoted to the study of vital issues of strategy and implementation. The students will get an opportunity to gain in-depth knowledge in select areas of Marketing and Retail Management. They will also undertake a long term project for an intensive study of managerial issues in their areas of interest in reputed organizations. The course has 110 credits. Need based non-credit courses are also provided.

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The candidates must hold a Bachelor's Degree, with at least 50% marks or equivalent CGPA (45% in case of SC/ST/PC candidates), of any of the universities or declared to be deemed as a university or possess an equivalent qualification recognized by the Ministry of HRD, Government of India.

Candidates appearing for the final-year degree examination (or equivalent examination) can also apply. The proof of acquiring the required qualification should be submitted within four weeks from the date of commencement of the course. Work experience or sponsorship by firms is desirable.

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Selection Procedure

  • Candidates have to appear the Admission Test (CAT/MAT/ATMA/XAT/CMAT/JMET).Obtain, fill in and submit the application form to IPE.
  • Short-listed candidates will be called for Group Discussions and Personal Interviews to be held at IPE.
  • Final selection will be based on the performance of the candidates in Admission Test, Group Discussions and Personal Interviews and consistent Academic record.

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Application Form


Applicants of 2015-17 PGP's can follow any of the following and can submit the admission application

a. Over the Counter Sale of application 

The application form along with the prospectus can be obtained by payment in cash of Rs. 1250/- (incl. processing fees) from any of the two offices of IPE

Admissions Unit
Institute of Public Enterprise,
Suvery No. 1266, Shamirpet (V & M),
R.R. Dist, Hyderabad - 500 078
Ph:  +91 - 40 - 234 90 948
Fax: +91 - 40 - 234 90 999


(Monday to Friday 9.30Am - 4.30Pm &

on Saturday, Sunday 9.30Am - 1.00 Pm)

Institute of Public Enterprise,
Osmania University Campus
Hyderabad -500 007




(Monday to Friday 9.30Am - 4.30Pm)


b. Online Application

Applicants submitting online application need to net transfer Rs. 1250 to SBH Ac no: 52198267621; IFSC Code: SBHY0020071; and need furnish the details of UTR/ref transaciton ID in the payment details of Online form.

Online applicants will receive a mail confirmation acknowledging the application in two working days.

c. For offline application

Applicants can also mail to admisisons@ipeidnia.org for a scanned copy of printed application form and can send in the filled in form along with a DD of Rs. 1250/- drawn in favour of 'Institute of Public Enterprise' payable at Hyderabad.

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Last date for submission of application is  .
For further details contact:

Dr Sai Sailaja Bharatam
Asst. Professor & Head of Admissions

Mob: 94401 77803
email: saisailaja@ipeindia.or​​g​
Mr. T Sudheer Kumar
Admissons Department

Mob: 93919 32129
email: admissions@ipeindia.org
Institute of Public Enterprise
Survey No-1266, Shamirpet(V & M)
Ranga Reddy District
Hyderabad, 500 101, India

Contact Us

Shamirpet Campus

Survey No. 1266, Shamirpet (V & M),
Hyderabad, Rangareddy Dist. - 500 101.
Telangana, India.
Tel: +91 - 40 - 2349 0900
Fax: +91 - 40 - 2349 0999

City Office

Osmania University Campus,
Hyderabad - 500 007.
Telangana, India.
Tel: +91 - 40 - 2709 8938 / 7445 / 8145
Fax: +91 - 40 - 2709 5478
e-mail: info@ipeindia.org